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Local Search Marketing with Video: Case Study in the Making

local search marketing It’s no secret that local businesses like dentists, plumbers and chiropractors depend on local search marketing to attract new customers. I have worked with a fair share of these folks over the last 6 years. And I can tell you that they are obsessed with being on Page one of Google. And who can blame them?

If you’re new to an area and your faucet starts leaking? What do you do? My guess is, you probably pull out your smartphone and Google “city name + plumber.” And if your company’s website is NOT on page one, it’s highly unlikely you’ll get the call.

Video Aids Local Search Marketing

There are plenty of ways to help you get your website on page one, and I’m happy to help you do that! But I’ve also seen the power of video marketing. When you get a video to rank on page one for your local keyword, there’s a thumbnail image attached to it. And that image will grab the attention of a searcher, more than a plain text result would. In fact, video generates 43% more clicks on Google than ANY other search result.

The video below is one I produced for my client 888Cleanup. They are an Orlando concrete cutting, core drilling and wall sawing company. Please watch it. If you like it, I’d be thrilled if you gave it a thumbs up and left a comment!

This is a case study in the making. My goal is to get this video on Page one of Google within the next 2 months. I’ll report back and let you know what happened – and more importantly, whether my client got new business as a result. Video is good. But new customers are GREAT!



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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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