Tag: Social Media | Page 7

Gloria Rand’s 25 Best Marketing Tips

During the month of December, I’ve been sharing marketing tips each day on my Facebook page. If you’ve missed them, here’s your chance to read them all in one place:

Tip #1: Facebook & email — plan ahead. Create a content calendar and provide content your customers really care about. Try focusing on some popular U.S. shopping days, such as Cyber Monday (Dec. 2nd), Green Monday (Dec. 9th) and Free Shipping Day (Dec. 18th). For further info, go to https://gloriarand.com/facebook-email-holiday-sales/

Tip #2: Video marketing — make your first impression count. The new YouTube channel layout allows you to feature a trailer that plays only when non-subscribed viewers land on your channel, encouraging them to subscribe. Take advantage of this prime real estate! For further info, go to https://gloriarand.com/youtube-one-channel/

5 Ways to Use Facebook & Email to Boost Holiday Sales

By Gloria Rand

How is your holiday sales plan coming along? Is your business on track to cash in this year? If the holidays snuck up on you, don’t panic. There’s still time to put together a plan to boost holiday sales.

I received two separate emails this week on this subject. One from Facebook. The other, from Constant Contact. I thought I’d share with you some of the tips they offered to increase holiday sales.

SEO Companies Get Stung by Fake Yelp Reviews

If a Search Engine Optimization company approaches you about writing fake Yelp reviews for your business, please say, “No, thanks.”

Why?

It’s illegal.

Nineteen SEO companies were recently caught in a sting operation conducted by the New York attorney general. They will have to pay $350,000 in penalties for posting fake reviews on sites like Yelp, Google Local and CitySearch.

What is Inbound Marketing and Why Should I Care?

By Gloria Rand

Ask a landscape lighting contractor or massage therapist what inbound marketing is, and chances are, you may get a blank stare. They may not know the term. But the two small business owners are likely using inbound marketing to promote their businesses.

Inbound marketing is any marketing tactic that involves earning someone’s interest in your product or service, rather than buying their interest. Prime examples include SEO (search engine optimization), social media, blogs, and ebooks. Traditional “outbound marketing,” (the opposite of inbound marketing) involves activities like direct mail advertising, TV and radio ads, banner advertising and cold calls.

9 Reasons to Attend Social Media Success Summit 2013

By Patricia Redsicker

Could your social media marketing efforts use a boost?

Are you looking to improve your professional development when it comes to social media?

Do you feel overwhelmed by endless social media platform changes?

If so, Social Media Examiner has just the event for you.

How to Use Hootsuite to Post to Multiple LinkedIn Groups

One of the advantages to using a social media management …

Why I Like the New Facebook Insights

By Gloria Rand

Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better. Here is a breakdown of what’s changing:

The People Talking About This metric has been broken out into people engaged, the number of unique people who’ve clicked on, liked, commented on or shared your posts, and other page activity, which includes Page mentions, check-ins and posts by other people on your Page.
Virality (the percentage of people who created a story from your page, divided by the total number who’ve seen it) has been replaced with engagement rate, which is the percentage of people who saw a post that then clicked on, liked, commented on or shared it.