Are you using live video in your business yet? In this Facebook Live video, I explain why this strategy could be the game-changer for your business in 2018 that helps you attract, engage and convert more casual followers into customers.
Here’s the transcript of the video in case you’d rather read! 🙂
This edition of the Rocky Road to Success Show features …
Do you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.
The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.
Facebook is getting ready to make another news feed change … again!
The social networking site wants to make its content more relevant to users. So Facebook is changing the algorithm to make sure you see more posts from your family and friends.
Sounds great, right?
Yes, unless you’re a business owner with a Facebook page who a) doesn’t get a lot of engagement or b) doesn’t want to spend money on advertising.
For years, I’ve been preaching to small business owners that they need to start a blog. Writing articles is a great way to demonstrate your expertise, so you can attract new leads.
I’ve also taught that B.L.O.G. stands for Better Listings on Google – since articles with keywords get noticed by your prospects when they’re searching for your topic on a search engine.
But I’m changing my tune.
That’s right. This SEO copywriter / internet marketing expert says you should stop writing blog articles NOW!
Here’s what I want you to do instead:
Have you heard about Blab?
If the answer is no, don’t feel bad. You’re not alone.
This year-old livestreaming service with the “stupid” name (my 23-year-old’s humble opinion!) is sort of like Periscope on steroids. That’s because you can have a public video chat with 4 people on-screen talking at once. For those of you who grew up in the ’60’s, picture the “Brady Bunch” with everyone in a different square.
Not only can you have 4 people on camera at the same time, but viewers can participate by typing in comments and questions in a chat box. Viewers can also give “props” to the speakers in the form of a clapping hand ala Periscope’s hearts.
In my last podcast episode, I spoke with Career Development Strategist Nickquolette Barrett about the importance of having a good LinkedIn profile and professional bio. We also talked about how to go about hiring employees, and the importance of having systems in your business.
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In today’s episode, Nickquolette provides some tips on how business owners can retain high quality employees, once they’ve hired them.
Nickquolette also shares some business lessons she learned from making a couple of key mistakes when she launched her resume business. If you’re thinking of starting a business, don’t miss this interview!
Have you made a New Year’s resolution to get healthy this year? If so, you’re not alone. Many people vow in January to eat better and get more exercise.
Did you know that adopting those good habits will not only improve your health, but the health of your business?
That’s what I talk about in today’s podcast. You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
Tracey Ehman (@PartnerinBiz) is the go-to person for your online …
The presidential campaign is in full swing in the United States. That means lots of passionate talk from politicians trying to sway the hearts and minds of undecided voters. But a new study has found that mixing passion with politics doesn’t guarantee success.
What does that mean for business?
As I explain in this podcast episode, the research holds some marketing lessons for sales people, entrepreneurs and small business owners. It’s all about how you compose your marketing messages.
You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)