Want to start using Pinterest for your business, but not quite sure how to begin? I picked up some great tips from Pinterest marketing expert Melanie Duncan at the recent Social Media Marketing World conference. This visual bookmarking site is a powerful way to drive traffic to your blog. One of my clients has found that 99% of the traffic to her blog comes from Pinterest, compared to other sources like Facebook.
Social Media
Think like a Photographer when it Comes to Social Media Marketing
When I was growing up, there were no digital cameras. …
7 Ways to Get Started with Pinterest
The Golden Rule of Blogging
One of the highlights of the Social Media Marketing World conference that I recently attended was a presentation by Marcus Sheridan, owner of River Pools & Spas, and creator of The Sales Lion blog.
Marcus shared his story about how he was able to rescue his pool business from near bankruptcy when the recession hit in 2008, by starting a blog. Marcus did something unique with his very first article, that no other pool builder had done before. He wrote an article that talked about how much a fiberglass pool costs.
Social Media Marketing World – Day One: Get More Twitter Followers
I arrived in San Diego yesterday for the first day …
SEMrush Blog | How to Get Leads with Google+
I’ve been reluctant to use Google+ as a marketing platform …
Facebook’s Graph Search Results Page: An Eye-Tracking Study
A new study finds that users of Facebook’s Graph Search …
Pinterest Adds Analytics in New Design
Pinterest is rolling out a new design. You can change …
Facebook Changes Page Cover Image Rules… Again!
Facebook is at it again. They have changed the rules for what a business page can display on its cover image. Essentially, all you have to worry about is making sure your image does not contain more than 20% text. Gone are the rules about not displaying website URL’s, phone numbers or calls to action such as “like my page.”
Why Employees Need to Update their LinkedIn Profiles
Some good friends and former co-workers of mine learned an important lesson last week, and that is to always keep your LinkedIn profile updated. They are now out of a job, due to a buyout. They were part of the Miami production staff of Nightly Business Report, the award-winning PBS business news program that was recently purchased by CNBC. The show will continue to air on PBS stations across the country, but it will be based out of New Jersey. Last Friday was the last show co-produced out of Miami and New York, and the last day of work for the Miami staff.