Email marketing is one of the best and most cost-effective ways for a small business owner to nurture leads, build a brand and generate sales. Whether you’re publishing an enewsletter on a regular basis, sharing information about educational events, like a webinar or announcing a special sale, email works! But… it only works effectively if you are testing your emails to make sure they engage subscribers. That means testing subject lines, send times, and calls to action.
Testing can be confusing. There are A/B tests you can run and multi-variate testing. The folks at EmailMonks have put together an infographic that offers some guidelines on how to help you achieve winning email test results.
Do you want to get more web traffic to your blog? Of course you do! After all, more traffic means more readers. And, if you’re blogging for business, more potential customers!
Having trouble getting engagement, leads and sales from your social media marketing? Don’t feel bad. Many small business owners and entrepreneurs are in the same boat. It’s no wonder, really. Social media evolves and changes all the time. It’s very difficult to keep up with, unless social media is the only thing you do all day!