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How to Use Content Marketing to Turn Ice Cold Prospects into High Ticket Buyers

content marketing - cold prospectsA lot of people think that content marketing is nothing more than blogging. But that’s not the case. Content marketing can be in the form of infographics, videos, white papers and audios – like a podcast!

In this episode, I’m going to share my thoughts on a recent article from Digital Marketer that showed how you can use content marketing to turn ice-cold prospects into high-ticket buyers.

You can read the full article for yourself here.

You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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