Gloria Grace RandHave you launched a new Facebook Page? Are you struggling …
Do you have good writing skills? If so, you could have a leg up on the competition in your industry. Having good command of grammar, punctuation and spelling is more important than ever when it comes to content marketing. Let’s face it. It’s a safe bet that your prospects aren’t going to buy from a company that distributes poor quality blog articles, white papers and ebooks.
Have you heard about LeadPages? The company touts itself as The “Internet’s Easiest ‘Next Generation’ Lead Generation Platform.” Big talk, right? The proof is in the pudding.
1. You have enough leads already. Why use a product that lets you build an awesome looking landing page using proven high-converting sales templates? Not you! You’re already making enough money to maintain a lifestyle that makes Donald Trump envious, right?
The holiday shopping season is well underway, with “Black Friday” sales already appearing even though it’s only Wednesday! I’ve been getting inundated with emails today from retailers and other small businesses touting their deals.
Marketers also plan to use social media this holiday season. If you’re one of them, here are a few key points to keep in mind from ShortStack regarding your holiday campaign:
I love the holidays, but I’m not a fan of holiday shopping.
Ok… that’s not exactly true. I’m NOT a fan of running around all over town looking for gifts! I’d much rather shop online.
Did you know? LinkedIn has over 300 million users. And the social networking site is adding new LinkedIn users at a rate of two per second.
Incredible, right?
If you’re struggling to generate leads and sales from this social networking platform, help is on the way.
On Thursday, November 20th, I will be leading a brand new free webinar on how to make money on LinkedIn.
Finally, you’ll discover the 3 Massive Mistakes LinkedIn Users Make that Keep You from Attracting Your Ideal Clients… and How to Avoid Them.
It still surprises me to come across so many small business websites that fail to have an effective search engine optimization strategy. I recently began a new SEO project for an old client. They had their website updated to make it mobile responsive, but the title and description tags for each web page were not optimized for search. I wrote keyword-rich tags and content for their old website. Now, I’m going to update the tags for the new site.
Having keyword-rich title and description tags are just one element to an effective SEO strategy. Digital Marketing Philippines put together an infographic, which you can see below, that clearly explains the other key SEO elements a website needs to help it organically land on page one of a search engine results page for a particular query.
Think blogging is a waste of time for your small business?
Think again!
I recently helped an Orlando landscape lighting company boost the total monthly page views for its website, an average of 39% percent over a 6 month period through regular blogging.
Elegant Custom Images contacted me in 2012 because the company wasn’t getting many phone calls or leads for its landscape lighting services. The company relied heavily on its website as a marketing tool, but the site wasn’t consistently ranking on page one of search results for local keywords.
Do you know how long a post should be on Twitter? You’re probably saying 140 characters, right?
Wrong!
It’s true that a tweet must be no longer than 140 characters. But that doesn’t mean 140 characters is the perfect length. Far from it. By the time you add in a URL, or a “Please Retweet” command, the core message of your tweet should be no more than 71-100 characters in length.
That’s just one of the findings from an infographic put together by SumAll and Buffer. The infographic lists the perfect length for posts and videos on social media to encourage engagement. And after all, that’s why anyone is on social media, especially business owners. It’s to engage with followers and ultimately, turn them into customers.