Do you have good writing skills? If so, you could have a leg up on the competition in your industry. Having good command of grammar, punctuation and spelling is more important than ever when it comes to content marketing. Let’s face it. It’s a safe bet that your prospects aren’t going to buy from a company that distributes poor quality blog articles, white papers and ebooks.
And if you’re a freelancer, good writing skills might even help you earn more money. That’s the suggestion of a new infographic from Grammarly. The company surveyed 400+ freelancer profiles from all eight categories of the Elance platform for grammar, spelling, and punctuation errors. Grammarly found that engineering, finance and legal professionals who made the fewest errors, made almost twice as much money per job. The results were even more impressive for sales and marketing professionals.
To adjust for quality of work, Grammarly only selected freelancers with an average rating of four stars or above. The company then looked at the correlation between earnings and number of mistakes.
Of course, people with stronger writing skills may just be more attentive to details, which is why they do well at their job. But isn’t that a good reason to be careful about what you write?
You can view the full infographic here:
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5 thoughts on “Why Writing Skills Matter for Business Success [INFOGRAPHIC]”
Very interesting! This is a great piece to hang onto.
Another way to look at it might be that good writing with proper punctuation, spelling, and usage is better for the end user. Why bother to be accurate? Because being understood is the goal! If you want your customer to receive your content distraction-free, then give them good writing. Better writing leads to better outcomes all around.
I agree 100% Kathy. Thanks for sharing that insight.
This makes total $ and cents. Thank you.
You’re welcome Catherine
Thank you for the insight