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Why Writing Skills Matter for Business Success [INFOGRAPHIC]

writing skills
Do you have good writing skills? If so, you could have a leg up on the competition in your industry. Having good command of grammar, punctuation and spelling is more important than ever when it comes to content marketing. Let’s face it. It’s a safe bet that your prospects aren’t going to buy from a company that distributes poor quality blog articles, white papers and ebooks.

And if you’re a freelancer, good writing skills might even help you earn more money. That’s the suggestion of a new infographic from Grammarly. The company surveyed 400+ freelancer profiles from all eight categories of the Elance platform for grammar, spelling, and punctuation errors. Grammarly found that engineering, finance and legal professionals who made the fewest errors, made almost twice as much money per job. The results were even more impressive for sales and marketing professionals.

To adjust for quality of work, Grammarly only selected freelancers with an average rating of four stars or above. The company then looked at the correlation between earnings and number of mistakes.

Of course, people with stronger writing skills may just be more attentive to details, which is why they do well at their job. But isn’t that a good reason to be careful about what you write?

You can view the full infographic here:

writing_skills_matter

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About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

2 thoughts on “Why Writing Skills Matter for Business Success [INFOGRAPHIC]”

  1. Very interesting! This is a great piece to hang onto.

    Another way to look at it might be that good writing with proper punctuation, spelling, and usage is better for the end user. Why bother to be accurate? Because being understood is the goal! If you want your customer to receive your content distraction-free, then give them good writing. Better writing leads to better outcomes all around.

    Reply

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