What is SEO and How Does it Help My Company?

what is SEO

what is SEO When I told my assistant that I was writing a blog article called “What is SEO,” my husband popped his head in my office and jokingly said, “Great! I’ve been wondering just what the heck it is you do every day!”

My darling hubby is not a small business owner. And he doesn’t have a website. So I don’t blame him for not knowing what SEO is. But if you have a website for your business, you need to know what those letters stand for and why they matter.

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Understanding Google Analytics [INFOGRAPHIC]

Google analytics

google analyticsDo you have trouble understanding Google Analytics? You’re not alone! I’ve spoken with many small business owners over the years who don’t have a clue how this powerful and FREE tool can help them improve their web traffic and generate more leads and sales for their products/services.

Here are a few key metrics to look for when reviewing Google Analytics.

#1) Bounce Rate – This is the percentage of single page visits to your website. If you have a high bounce rate, that means people are leaving your website after just visiting one page. The goal, then, is to have a low bounce rate, since that means people are staying on your site and viewing more of your content.

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Core Elements of Effective Search Engine Optimization [INFOGRAPHIC]

seoIt still surprises me to come across so many small business websites that fail to have an effective search engine optimization strategy. I recently began a new SEO project for an old client. They had their website updated to make it mobile responsive, but the title and description tags for each web page were not optimized for search. I wrote keyword-rich tags and content for their old website. Now, I’m going to update the tags for the new site.

Having keyword-rich title and description tags are just one element to an effective SEO strategy. Digital Marketing Philippines put together an infographic, which you can see below, that clearly explains the other key SEO elements a website needs to help it organically land on page one of a search engine results page for a particular query.

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How Regular Blogging Helped Boost Monthly Page Views for Elegant Custom Images

monthly page viewsThink blogging is a waste of time for your small business?

Think again!

I was able to help an Orlando landscape lighting company boost the total monthly page views for its website, an average of 39% percent over a 6 month period through regular blogging.

Elegant Custom Images contacted me in 2012 because the company wasn’t getting many phone calls or leads for its landscape lighting services. The company relied heavily on its website as a marketing tool, but the site wasn’t consistently ranking on page one of search results for local keywords.

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