Do you know what a case study is? You could say it’s a customer testimonial on steroids! 🙂
A case study demonstrates how your particular product or service benefitted your customer. In today’s podcast episode, I talk about the benefits of a case study and how to create one for your website.
You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
Further reading relevant to this episode:
3 Reasons Why Case Studies are a Valuable Marketing Tool
Case Study Example:
How Blogging Helped Boost Monthly Page Views for Elegant Custom Images