25+ Common SEO Mistakes to Avoid [INFOGRAPHIC]

By Jisha Shah

SEO is an effective tool through which you can achieve higher ranking and traffic for your website. However, not all SEO techniques can be beneficial. There are some search engine optimization tactics that can get your site penalized or worse yet, banned and thus, if you are unaware of what these tactics, then here is an infographic guide that highlights the top 25+ SEO mistakes to avoid.

SEO Mistakes

SEO mistakes, if not rectified, can adversely affect your site’s ranking & traffic. Plus, it can lead to higher bounce rate resulting in low sales & conversion rate. Moreover, search engines frown upon methods that results in poor user experience and therefore, fixing these mistakes immediately is important, if you want your site to be a user-friendly as well as search engine friendly platform.

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How to Optimize Your WordPress Website [INFOGRAPHIC]

optimize your wordpress websiteAre you launching a blog or new WordPress website for your business? The best way to attract readers is to optimize your WordPress website so it can rank well on the search engines. “Oh no,” I hear you cry! “I don’t understand search engine optimization.” It is confusing. After all, Google likes to change its algorithms all the time, which makes it difficult for even the most experienced SEO person to keep track.

Here’s the thing. You don’t have to understand SEO per se. You just need to know the fundamentals. If you don’t want to do the work yourself, at least you’ll be knowledgeable enough to carry on a conversation with an SEO company representative. Some of these companies are unscrupulous and prey on business owners who don’t understand how SEO works. I don’t want you to fall into that category! It’s your business. You need to have a basic understanding of SEO so you can protect your website and your wallet!

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The Definitive SEO Checklist: 75+ Success Tips [INFOGRAPHIC]

SEO Checklist
By Nirav Dave

SEO is a powerful tool that can make or break your brand and thus it is important that you invest in it. On one hand, while it helps you to increase your brand’s visibility, on the other hand, it can help you to optimize your site, which will result in improved traffic and increased conversion rates.

Search engine optimization is also important if you want to rank high on search engines such as Google and thus, if you have an online business, no matter how small or big, it is vital that you use the best SEO techniques to optimize your website.

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How to Get People to Take Action on Your Website

As a small business owner, I’m sure you know that it’s not enough to get your website to rank high on Google. That’s certainly a start. But the only way you’re going to make a sale is for that website visitor to actually take action on your website. In most cases, that conversion path starts with the click of a button. But getting someone to take action is not as simple as you may think. Even the world’s most compelling offer can be ignored if you can’t get your visitor to move their cursor over a button and click it!

In today’s podcast episode, I describe several ways you can create a compelling “call to action” button. These ways include: Stating the benefits, Creating a sense of urgency, Keeping buttons above the fold, and more.

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25 Sure Ways to Get Extra Mileage from Social Media Posts

social media posts

If you’ve been involved in internet marketing for any length of time, you probably have heard the expression, “Content is king.” What you may not know is who coined that expression. Bill Gates! Yep, the founder of Microsoft first mentioned it over 15 years ago in an article he wrote suggesting that content would drive online sales, just as it did for broadcasting.

Boy, was he right!

There’s another important component to content that you need to think about, and that’s creativity. You see, it’s not only important to write useful content for your blog or website that meets the needs of your prospects. In order to get the most mileage out of that content, you need to be creative about how to use it. That means creating a variety of social media posts to promote that content. The more channels on which you can spread your message, the more potential clients you will have for your small business.

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5 Ways to Get Better at SEO

By Felix Tarcomnicu
SEO

SEO remains an important aspect of building your online presence. Compared to its earlier days, the principles of SEO have undergone refinement and regulation as the search engines have decided to crack down on abusive practices.

Search engines, particularly Google, are focused on providing its users the best in User Experience. It will not hesitate to penalize those who resort to techniques that are designed to mislead Internet searchers.

Despite these regulations, SEO is a powerful tool that properly wielded can greatly improve your search rankings. It is a constantly evolving process which means you can always get better at it.

Here are five ways to get better at SEO:

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How to Get Visitors to Spend More Time on Your Website

Most small business owners know by now that a website is an important marketing tool. It’s your opportunity to capture leads or sell products directly. BUT… your website is only effective if you can get those web visitors to spend more time on your site. That’s because studies have shown that the more time someone spends on your website, the better chance you have of converting that visitor into a customer.

In today’s podcast episode, I share some tips on how to get web visitors to spend more time on your website.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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