Have you ever produced a PowerPoint presentation for a webinar or other marketing event? If so, did you know that you can get a lot more mileage out of that presentation if you upload it to Slideshare?
It’s true!
In today’s podcast, I share five ways you can use this social networking site to generate leads for your business and improve your profitability!
You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
One of the first blog articles I ever wrote was called 4 Ways to Leverage Your Blog Content to Get More Leads. Since it’s been a number of years since that article was published, I thought it was high time for an update on how to repurpose blog articles!
I love blogging. It’s hands down one of the most effective marketing tools for a small business owner (besides email – but more on that later). The more often you blog, the more traffic your website gets, and the more potential leads you get too.
One reason small business owners have trouble keeping up with social media is that they have trouble coming up with new content to share. The secret to successful social media and content marketing is repurposing! That is… taking the content you’ve already created and turning it into a different type of content that can be shared on social networking sites.
This infographic from Blue Crow Studio illustrates five easy steps you can take to repurpose your content:
1. Write: Create an original, concise and compelling article with actionable tips, and then spread the message by publishing it.
2. Blog: Your content should be published as a blog article first, since this is the hub of your social media strategy. Every time you share this content, traffic should be directed back to your website and company blog.
LinkedIn has been slowly rolling out a new format for its user profiles. My account has just been updated and I’ve discovered one of the best new features – it’s now easy to add video! You can also add other examples of your work such as images, documents or presentations.
If you do presentations for your business, you may already …