Why Your Small Business Needs Online Video [INFOGRAPHIC]

small business + online video

small business + online videoDid you know that more than 100 hours of video are uploaded to YouTube every minute? And when it comes to Facebook, the number of videos showing up in people’s news feeds has increased by 360% compared to last year.

So what does this mean for small business owners?

Start producing online videos!

Video is a powerful marketing tool that will help you generate leads and sales whether you’re a solopreneur or a Fortune 100 company. If you’re still not convinced, try these stats on for size:

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How to Work with an SEO Company

SEO Company

SEO CompanySponsored Post

By John Constantinides

SEO can be quite time consuming, which is why working with a good SEO agency is the preferred way to go. You can save a lot of time and money while still get the best SEO results possible with a team of experts assisting you every step of the way.

Working with an SEO agency doesn’t mean you can’t get involved with the process of running a successful SEO campaign. In fact, you should work side by side with the SEO company of your choice to achieve the objectives you set at the beginning of the campaign. In this part, we are going to take a look at some basic tips that will help you work with an SEO company more effectively.

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Why Meta Tags are Important for Search Engine Marketing

meta tags and search engine marketing

meta tags and search engine marketing If you have a website for your business, I can almost guarantee that at one time or another, you have been approached by a company to engage in search engine marketing. This is a type of Internet marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

One of the first steps in optimizing a website for the search engines is to add keywords to your website’s meta tags.

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What is SEO and How Does it Help My Company?

what is SEO

what is SEO When I told my assistant that I was writing a blog article called “What is SEO,” my husband popped his head in my office and jokingly said, “Great! I’ve been wondering just what the heck it is you do every day!”

My darling hubby is not a small business owner. And he doesn’t have a website. So I don’t blame him for not knowing what SEO is. But if you have a website for your business, you need to know what those letters stand for and why they matter.

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SEO: Then and Now [INFOGRAPHIC]

Search Engine OptimizationSearch Engine Optimization (SEO) used to be so simple, right? Pick a few keywords, stick them on your website and in the meta tags, and you could get top ranking on Google.

That may have worked in 2010 when there were only 206 million websites, but this is 2015! The rules have changed. With over a billion websites out there, the competition is fierce. Granted, only about 75% of those websites are active, but that still means your business is likely competing with millions of websites for customers.

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Why Keyword Research is Still Necessary in 2015

keyword research Keyword research, what is it good for? Ask a disillusioned blogger and the answer will likely be “absolutely nothing.” Some bloggers feel that keyword research kills their creativity. And I can understand their point. If all you do is spend time agonizing over search volume, SEO plugins, title tags, and headings — that can be a buzz kill.

But keyword research is still important, as long as you don’t stress over it! Don’t spend hours searching through the Adwords Keyword Planner for the perfect phrase. Each article you write should only focus on one or two keyword phrases anyway. If you just relax and write about a topic that appeals to your customers and prospects, the “keywords” will happen naturally.

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Core Elements of Effective Search Engine Optimization [INFOGRAPHIC]

seoIt still surprises me to come across so many small business websites that fail to have an effective search engine optimization strategy. I recently began a new SEO project for an old client. They had their website updated to make it mobile responsive, but the title and description tags for each web page were not optimized for search. I wrote keyword-rich tags and content for their old website. Now, I’m going to update the tags for the new site.

Having keyword-rich title and description tags are just one element to an effective SEO strategy. Digital Marketing Philippines put together an infographic, which you can see below, that clearly explains the other key SEO elements a website needs to help it organically land on page one of a search engine results page for a particular query.

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How Regular Blogging Helped Boost Monthly Page Views for Elegant Custom Images

monthly page viewsThink blogging is a waste of time for your small business?

Think again!

I was able to help an Orlando landscape lighting company boost the total monthly page views for its website, an average of 39% percent over a 6 month period through regular blogging.

Elegant Custom Images contacted me in 2012 because the company wasn’t getting many phone calls or leads for its landscape lighting services. The company relied heavily on its website as a marketing tool, but the site wasn’t consistently ranking on page one of search results for local keywords.

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4 Questions to Ask before Hiring a Web Designer

Are you hiring a web designer to create a website for your business, or update your existing one? Make sure you ask this person some tough questions prior to signing any contract or forking over any of your hard-earned cash.

Before I give you the list of questions, let me explain why I’m writing this article today.

I met with a local service provider last week who is trying to compete against some major players in his industry. He just spent over $30K to revamp his website and was frustrated that he wasn’t getting the phone calls he expected.

When I looked at the website, the content itself was fine. But I saw right away that it was missing a key element.

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