Why Should I Care about Inbound Marketing? [PODCAST]

Have you heard of the term inbound marketing?

According to Wikipedia, inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

In today’s podcast, I talk about the difference between inbound marketing and outbound marketing and why you should pay closer attention to inbound as a strategy to grow your business

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Read more

Why Your Small Business Needs Online Video [INFOGRAPHIC]

small business + online video

small business + online videoDid you know that more than 100 hours of video are uploaded to YouTube every minute? And when it comes to Facebook, the number of videos showing up in people’s news feeds has increased by 360% compared to last year.

So what does this mean for small business owners?

Start producing online videos!

Video is a powerful marketing tool that will help you generate leads and sales whether you’re a solopreneur or a Fortune 100 company. If you’re still not convinced, try these stats on for size:

Read more

How to Work with an SEO Company

SEO Company

SEO CompanySponsored Post

By John Constantinides

SEO can be quite time consuming, which is why working with a good SEO agency is the preferred way to go. You can save a lot of time and money while still get the best SEO results possible with a team of experts assisting you every step of the way.

Working with an SEO agency doesn’t mean you can’t get involved with the process of running a successful SEO campaign. In fact, you should work side by side with the SEO company of your choice to achieve the objectives you set at the beginning of the campaign. In this part, we are going to take a look at some basic tips that will help you work with an SEO company more effectively.

Read more

Why Meta Tags are Important for Search Engine Marketing

meta tags and search engine marketing

meta tags and search engine marketing If you have a website for your business, I can almost guarantee that at one time or another, you have been approached by a company to engage in search engine marketing. This is a type of Internet marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

One of the first steps in optimizing a website for the search engines is to add keywords to your website’s meta tags.

Read more

What is SEO and How Does it Help My Company?

what is SEO

what is SEO When I told my assistant that I was writing a blog article called “What is SEO,” my husband popped his head in my office and jokingly said, “Great! I’ve been wondering just what the heck it is you do every day!”

My darling hubby is not a small business owner. And he doesn’t have a website. So I don’t blame him for not knowing what SEO is. But if you have a website for your business, you need to know what those letters stand for and why they matter.

Read more

SEO: Then and Now [INFOGRAPHIC]

Search Engine OptimizationSearch Engine Optimization (SEO) used to be so simple, right? Pick a few keywords, stick them on your website and in the meta tags, and you could get top ranking on Google.

That may have worked in 2010 when there were only 206 million websites, but this is 2015! The rules have changed. With over a billion websites out there, the competition is fierce. Granted, only about 75% of those websites are active, but that still means your business is likely competing with millions of websites for customers.

Read more