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How to Work with an SEO Company

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By John Constantinides

SEO can be quite time consuming, which is why working with a good SEO agency is the preferred way to go. You can save a lot of time and money while still get the best SEO results possible with a team of experts assisting you every step of the way.

Working with an SEO agency doesn’t mean you can’t get involved with the process of running a successful SEO campaign. In fact, you should work side by side with the SEO company of your choice to achieve the objectives you set at the beginning of the campaign. In this part, we are going to take a look at some basic tips that will help you work with an SEO company more effectively.

Set Clear & Realistic Objectives

One of the first things you need to do once you have hired one of the best Toronto SEO companies is discussing what you actually want to achieve. Setting objectives is relatively easy, especially when you are doing it with the help of SEO experts.

You can start by taking into account all factors that will influence your SEO objectives. The amount of time and money you are willing to spend, the market you are trying to reach and the content or main topic of your site must be taken into considerations.

Once these factors are reviewed, a clear set of realistic objectives can be determined. When you are marketing products and services in a crowded market segment, for instance, aiming for the first page of search results long-tail keywords may be more realistic – and efficient – than trying to be at the top.

Selecting Keywords

The SEO agency assisting you with your campaign will do a thorough analysis of your site. As a result, a set of keywords and keyword phrases are chosen as the foundation of the SEO campaign. You can then discuss with the agency regarding which keywords you want to target.

Instead of focusing on generic keywords, try to find long-tail keyword phrases that suit your target audience better. Doing local SEO, for instance, is becoming increasingly popular simply because you can reach the exact market you are trying to reach and get better conversion rate in return.

Limit the number of keywords you are trying to target accordingly. 5 main keywords and 10 additional keywords are usually the suitable number, but you can decrease or increase the number of keywords to target depending on your website and the scale of your campaign.

Communicate, and Communicate Some More!

Always maintain a good line of communication with the SEO experts assisting you. Depending on the services you use, you may need to consult the experts regarding the contents you need to publish, how to engage users in social media and various other topics. Don’t hesitate to ask questions whenever necessary; the agency is there to help you learn about SEO as well, so asking questions and slowly learning about the process of running a successful SEO campaign will help improve the campaign’s chances of success in the long run.

About the Author:
John Constantinides is an experienced entrepreneur, SEO expert and social media strategist. Throughout his years of cutting-edge work in the digital marketing, web design and tech start-up fields, he has successfully developed multiple business ventures and become an authority on search engine marketing and optimization.

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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