Business Lessons: Interview with Nickquolette Barrett (Part 2)

Nickquolette Barrett

In my last podcast episode, I spoke with Career Development Strategist Nickquolette Barrett about the importance of having a good LinkedIn profile and professional bio. We also talked about how to go about hiring employees, and the importance of having systems in your business.

Nickquolette has the expertise to talk about this subject because she has been in Corporate America for over 24 years, with over 14 years in leadership. She knows first hand what it takes to navigate the career maze and win!

In today’s episode, Nickquolette provides some tips on how business owners can retain high quality employees, once they’ve hired them.

Nickquolette also shares some business lessons she learned from making a couple of key mistakes when she launched her resume business. If you’re thinking of starting a business, don’t miss this interview!

Read moreBusiness Lessons: Interview with Nickquolette Barrett (Part 2)

Recruiting with LinkedIn: Interview with Nickquolette Barrett (Part 1)

Nickquolette Barrett

Are you using LinkedIn to look for a new job or to recruit a new employee for your business? If so, this podcast episode is for you!

I had the great pleasure of interviewing Career Development Strategist Nickquolette Barrett recently about this very subject. Nickquolette is an expert resume writer, interview prep coach, speaker, and owner of iRock Resumes – Academy of Professional Development and her newly launched Career Development Strategy company under her own name at NickquoletteBarrett.com.

She has made a career out of helping struggling career professionals land the job of their dreams and create a career they love even when they think they can’t or don’t have what it takes.

In today’s podcast, Nickquolett explains why it’s so important to have a good professional bio and LinkedIn profile.

Read moreRecruiting with LinkedIn: Interview with Nickquolette Barrett (Part 1)

Mindful Social Marketing: Interview with Janet Fouts – Part 1

Janet Fouts - Mindful Social Marketing

Do you have a mindful attitude when it comes to posting on social media? If not, check out my podcast interview with digital marketing expert Janet Fouts. She explains what mindfulness has to do with social media, and why it’s so important.

Janet Fouts is founder and CEO of Tatu Digital Media, a Silicon Valley social media management agency and a 20-year digital media marketing veteran. Her excitement about exploring the cutting edge of technology has kept her at the forefront of the industry, and she is a frequently requested speaker at events around the world. In addition to her social media consulting practice, she is a corporate trainer on the topics of digital marketing and social media.

Read moreMindful Social Marketing: Interview with Janet Fouts – Part 1

Marketing Lessons from New Research into Politics and Passion

The presidential campaign is in full swing in the United States. That means lots of passionate talk from politicians trying to sway the hearts and minds of undecided voters. But a new study has found that mixing passion with politics doesn’t guarantee success.

What does that mean for business?

As I explain in this podcast episode, the research holds some marketing lessons for sales people, entrepreneurs and small business owners. It’s all about how you compose your marketing messages.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Read moreMarketing Lessons from New Research into Politics and Passion

Timely Tips to Sell More Goods This Holiday Season

holiday season

Unless you’ve been living under a rock lately, I’m sure you’re aware that the holiday season is upon us.

As a small business owner, entrepreneur or other marketing professional, that means you still have time to get an online marketing strategy in place, if you haven’t done so by now. That’s because according to a study, consumers are expected to spend about $650 billion at both retail and online stores in 2015.

In this podcast episode, I share some timely tips to help your business grab a slice of that $650 billion pie. The information comes from an infographic from Pixel Road Designs which you can view below.

Read moreTimely Tips to Sell More Goods This Holiday Season

5 Proven Tips to Make Your Email Marketing More Effective

Are you tired of hearing social media gurus promote Periscope, Facebook, or Twitter as the best way for you to generate sales?

You can acquire customers through these social networking sites. But it takes a lot of time and effort. And you may not always know for sure that the sale has come directly from these sites.

Know what can be more effective for your business on a consistent basis? Email marketing!

Yes, I know, the email inboxes of your prospects are pretty crowded. But you can cut through the clutter and get your message out if you follow the five tips I talk about in today’s podcast episode.

Read more5 Proven Tips to Make Your Email Marketing More Effective