podcast

Follow Up Secrets for More Successful Holiday Prospecting

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Holy smokes! It’s December 1st!

Black Friday and Cyber Monday are behind us and now many companies are going to be coasting along till the end of the year, planning parties, taking time off and, if they’re smart, setting goals for 2016.

How are YOU going to spend this time of year?

If you want to follow up with sales leads, it can be quite challenging. But that doesn’t mean you should ignore your prospects. On the contrary. This is the perfect time to nurture those prospects. Connect with them in a more personal way, so when they’re ready to buy, they will be willing to do so from you.

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How to Get People to Take Action on Your Website

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As a small business owner, I’m sure you know that it’s not enough to get your website to rank high on Google. That’s certainly a start. But the only way you’re going to make a sale is for that website visitor to actually take action on your website. In most cases, that conversion path starts with the click of a button. But getting someone to take action is not as simple as you may think. Even the world’s most compelling offer can be ignored if you can’t get your visitor to move their cursor over a button and click it!

In today’s podcast episode, I describe several ways you can create a compelling “call to action” button. These ways include: Stating the benefits, Creating a sense of urgency, Keeping buttons above the fold, and more.

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25 Sure Ways to Get Extra Mileage from Social Media Posts

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social media posts

If you’ve been involved in internet marketing for any length of time, you probably have heard the expression, “Content is king.” What you may not know is who coined that expression. Bill Gates! Yep, the founder of Microsoft first mentioned it over 15 years ago in an article he wrote suggesting that content would drive online sales, just as it did for broadcasting.

Boy, was he right!

There’s another important component to content that you need to think about, and that’s creativity. You see, it’s not only important to write useful content for your blog or website that meets the needs of your prospects. In order to get the most mileage out of that content, you need to be creative about how to use it. That means creating a variety of social media posts to promote that content. The more channels on which you can spread your message, the more potential clients you will have for your small business.

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Thanksgiving Message: An Attitude of Gratitude

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attitude of gratitude

Since this is Thanksgiving Day, I want to take some time out and let you know how grateful I am for YOU – my blog readers and podcast listeners.

In today’s podcast, I share what else I’m thankful for and encourage you to develop an attitude of gratitude.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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How to Get Your YouTube Videos Seen by Prospects

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Do you watch YouTube videos very often? I”m guessing the answer is yes. Why? Well, for one thing you’re on the internet reading this blog. YouTube has over a billion users – almost one-third of everyone on the Internet! And there are about 4 billion video views on YouTube every day.

Here’s the thing. If you’re watching YouTube, it’s probably a safe bet that many of your prospects and customers are watching too. The next question is, ‘Are they watching YOUR videos?” And if not, why not?

I’ve posted many articles on this blog about video marketing and YouTube in particular. In today’s podcast episode, you’ll hear me talk about 7 essential ingredients your videos need in order to get seen by more of your prospects and customers on YouTube.

Those ingredients are:

        • Provide value
        • Relevancy
        • Short
        • Demonstrable
        • Call to Action
        • Keywords
        • Consistency

        You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

        Read moreHow to Get Your YouTube Videos Seen by Prospects

        How to Make a Blog Compelling with Images

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        You’ve probably heard the expression, “Content is King,” by now, right? Sharing useful content is a sure-fire way to make a blog relevant to your audience. But what type of content? Words are important. You’re reading this article, right now, aren’t you? 🙂

        But know what else can make your blog compelling? Images!

        In this podcast episode, I share 14 ways to use images to make your blog more appealing to read, to keep your readers coming back, and to increase your credibility, so you can convert those readers into customers.

        You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

        Read moreHow to Make a Blog Compelling with Images

        Why Mixing Business with Pleasure on Social Media is Risky

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        When was the last time you “Googled” your name or your company name?

        Remember that anytime you engage in social media, whether for business or pleasure, you are leaving behind a digital footprint for your prospects and customers to find.

        That means you should be careful about what you post online. If you get carried away on a particular issue, it could come back to bite you and hurt your brand!

        In today’s podcast, I share some tips on how you can mix business with pleasure, and still be effective on social media.

        You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

        Read moreWhy Mixing Business with Pleasure on Social Media is Risky