How to Profit by Enchanting Your Clients

Enchantment I just finished reading Guy Kawasaki’s book, “Enchantment,” which is all about how to profit by winning over the hearts and minds of people, specifically, customers, volunteers, employees and bosses

“Enchantment” has lots of great information in it, but I found one of the final chapters, “How to Enchant Your Boss,” to be particularly illuminating. That’s because for me, at least, I could swap out the word boss, and easily replace it with client. After all, when you are a solopreneur who provides a service for a client, like copywriting for instance, or web design, as another example, your client is your boss!

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5 Tools to Improve eCommerce Conversion Rates

By Moosa Hemani

If you are in the eCommerce industry, then you probably work on different campaigns throughout the year in order to engage your current customers and potential customers. The real goal of all these campaigns at the end of the day is to get more targeted traffic to your website that converts into sales for your business.

Campaigns are great, but they are not the only things that offer more conversions. There are multiple extensions, tools and plugins that you can use within your website in order to make better business decisions and convert more potential visitors into paying customers, both while you’re running campaigns and just with your everyday organic traffic.

In this post today I am going to discuss a handful of tools that you can use on your website and improve conversions accordingly. They all offer proven ways to increase sales and conversions, so what are you waiting for?

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How to Get Your YouTube Videos Seen by Prospects

Do you watch YouTube videos very often? I”m guessing the answer is yes. Why? Well, for one thing you’re on the internet reading this blog. YouTube has over a billion users – almost one-third of everyone on the Internet! And there are about 4 billion video views on YouTube every day.

Here’s the thing. If you’re watching YouTube, it’s probably a safe bet that many of your prospects and customers are watching too. The next question is, ‘Are they watching YOUR videos?” And if not, why not?

I’ve posted many articles on this blog about video marketing and YouTube in particular. In today’s podcast episode, you’ll hear me talk about 7 essential ingredients your videos need in order to get seen by more of your prospects and customers on YouTube.

Those ingredients are:

        • Provide value
        • Relevancy
        • Short
        • Demonstrable
        • Call to Action
        • Keywords
        • Consistency

        You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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        Why Mixing Business with Pleasure on Social Media is Risky

        When was the last time you “Googled” your name or your company name?

        Remember that anytime you engage in social media, whether for business or pleasure, you are leaving behind a digital footprint for your prospects and customers to find.

        That means you should be careful about what you post online. If you get carried away on a particular issue, it could come back to bite you and hurt your brand!

        In today’s podcast, I share some tips on how you can mix business with pleasure, and still be effective on social media.

        You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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        3 Reasons Why Good Quality Content Pays Off

        quality content By Alvaro Bellido

        1. Fresh content is a key ranking factor

        We have heard many times how important updating your website with regular content is. However, your website structure should not be changed regularly because it would confuse your users, that’s the reason why blogs are the perfect tool for publishing regular content.

        I have always wondered if the publishing frequency was actually an important factor, so I decided to test it myself. During a period of 2 months, I increased my publishing frequency from 1 to 3 articles a week in my blog. The result was a 1,000% increase in traffic coming from Google. A similar experiment carried out later by a fellow blogger under similar conditions confirmed that this is a key ranking factor and that blogging frequently is a great way to increase traffic to your blog.

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        3 Reasons Why You Should Stop Sending Emails to Your Customers

        sending emails Still sending emails to your customers?


        Here are 3 reasons why it’s not necessary:

        1. Your customers already follow you on social media.
        You have a big following on Facebook. Ok, so you have to pay for ads to make sure your content is seen, but so does everyone else. Big deal. Besides, it’s super easy to monitor and respond to conversations across all your social media platforms – Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, and Pinterest. There’s no chance you’re going to miss a complement or complaint! Anyway, no one checks email on their mobile device, right?

        2. You don’t care about ROI. Social media makes it easy to keep track of trends, tweets and demographics, so there’s no need to know who’s opening your email and clicking on your links. It’s too much trouble to segment lists to make sure your customers are getting the information they need anyway.

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        How to Use Social Media for Customer Service [INFOGRAPHIC]

        customer service  social media Does your business use social media for customer service? If not, you’re doing your company and your customers a disservice. Recently, I had issues with my cable company that also provided internet service. When I had trouble resolving my issue, I tweeted them. Thankfully, they were responsive. But there are plenty of other companies who wind up with a corporate “black eye” because they don’t respond to customer complaints in a timely fashion. Social media is an efficient way to do that.

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