Does your business use social media for customer service? If not, you’re doing your company and your customers a disservice. Recently, I had issues with my cable company that also provided internet service. When I had trouble resolving my issue, I tweeted them. Thankfully, they were responsive. But there are plenty of other companies who wind up with a corporate “black eye” because they don’t respond to customer complaints in a timely fashion. Social media is an efficient way to do that.
This infographic from The Website Marketing Group has some interesting stats about social media and customer service. Here are a few highlights:
►Almost 40% of customers already use social media for customer service
►Higher customer satisfaction is reported by 61% that offer social care
►60% of companies are not formally supporting social customer care
See the full infographic here: