Importance of Retargeting as a Marketing Strategy for Businesses

retargeting

The primary goal of all marketing campaigns is always to make sales. In this article, we will talk about retargeting and its importance as a marketing strategy.

Retargeting is and has always been a great marketing strategy for businesses. Still, with the introduction of newer technologies, such as cookies and third-party software which allow visitors’ segmentation, it has now become a core marketing tool for the advancement of businesses. 

Too often, marketers have ignored this strategy, as the statistics show, which reveals that only about 33% of marketers make use of retargeting to get new leads. Businesses invest a lot of resources in generating new leads without thinking about how to retain them. Statistics done by researchers have shown that only 2% of visitors make a purchase on their first visit to a website or store, but more than 70% are likely to convert to sales when retargeted.

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How to Create Compelling Visual Ads from A to Z [INFOGRAPHIC]

visual ads
Do you spend much money on social media advertising for your business? If so, you probably know how important it is to create compelling visual ads. Your imagery must be able to grab a prospect’s attention. That means your visual ad must be simple, on-brand, targeted, actionable, and understandable, for starters. If not, you’re just wasting money.

Creating Visual Ads

But how do you create an ad that stands out in this crowded advertising landscape? That’s where the good folks at Bannersnack come in. This company has been around since 2008 as an online app especially designed for making banner ads. So you can feel confident that they know a thing or two about creating good visuals. In the infographic below, they have put together a list from A to Z of everything you need to know to create a visual ad that gets your prospects to take action!

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