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50 Press Release Topics for Small Business

Press releaseWant to get the word out about a hot new product or a new client you just signed? Write a press release! A well-written press release can help your company in several ways:

1. SEO – A keyword-rich press release that includes a link to your website will help your site’s search engine ranking.
2. Create media interest – Press releases can generate media interest, so it’s always a good idea to publish these on a regular basis.
3. Generate leads – Post press releases on your website so prospects can learn more about your company.

You don’t need big news to write a press release. It just has to be timely, interesting, useful or informative to your target audience. If you’re still struggling to come up with an idea, here are 50 topics to get your creative juices flowing:

50 Press Release Topics for the Small Business Owner

1. Share why your small business is truly unique
2. Share your small business mission statement
3. Share a free “tip sheet” available at your website
4. Share a free “FAQ” sheet available at your website
5. Share a free “ebook” available at your website
6. Share a free “special report” available at your website
7. Announce that you are providing free “consultations”
8. Unveil a new or unusual use for your product
9. Reveal a fun contest you will be running
10. Reveal a sweepstakes that you will be promoting
11. Publish the results of a poll you created
12. Publish the results of a research study you conducted
13. Announce an upcoming teleseminar you are hosting
14. Announce an upcoming webinar you are hosting
15. Announce an upcoming local workshop you are running
16. Announce a “lunch and learn” session you are running
17. Reveal how [your product or service] can solve _________________
18. Reveal why [your product or service] will save your prospect MONEY
19. Reveal why [your product or service] will save your prospect TIME
20. Reveal why [your product or service] will make your prospect’s LIFE EASIER
21. Share how [your product or service] will help your prospect AVOID COMMON MISTAKES
22. Create a “Top Ten Best Uses of Your Product or Service”
23. Publish a collection of testimonials from satisfied customers/clients
24. Share your customers’ success stories
25. Take a stand on a controversial issue
26. Make a prediction
27. Identify a trend you are noticing within your industry
28. Debunk a common myth in your industry
29. Share an inspirational story related to your small business
30. Share a stirring story about overcoming an obstacle
31. Share a story about a customer who didn’t use your product or service – and was very sorry!
32. Sponsor a local event and write about it
33. Share how your small business is taking major steps to “go green”
34. Create a fun and unusual reason to offer a discount on a product or service
35. Publish your work with a local charity
36. Establish a scholarship in the name of your small business
37. Piggy-back on a “hot-news” story
38. Create an award and give-it away
39. Explain why you started your small business – the “human-interest” side of your biz
40. Tie your press release to a holiday
41. Create a fun and unique reason to have a BIG SALE
42. Interview a competitor and publish it
43. Create an extraordinary guarantee on your product or service and write about it
44. Debate the pros and cons of relevant research you’ve conducted in your industry
45. Answer the most common three questions prospects have about your product
46. Create a podcast and write about it
47. Share a free “PowerPoint” available at Slideshare
48. Share a free “video lesson” available on your YouTube channel
49. Share a successful blog post and ask for comments by directing prospects to the post
50. Do a press release interview swap – have a colleague interview you and publish it. Offer to interview your colleague for their own press release as well.

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Image courtesy of renjith krishnan /

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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