By Gloria Rand
Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better. Here is a breakdown of what’s changing:
- The People Talking About This metric has been broken out into people engaged, the number of unique people who’ve clicked on, liked, commented on or shared your posts, and other page activity, which includes Page mentions, check-ins and posts by other people on your Page.
- Virality (the percentage of people who created a story from your page, divided by the total number who’ve seen it) has been replaced with engagement rate, which is the percentage of people who saw a post that then clicked on, liked, commented on or shared it.
- Viral reach (the number of people who saw a post from a story published by a friend) is included as part of organic reach, with total reach broken down into paid and organic reach.
I like several aspects of the new Insights. The graphics are simpler and easier to understand. You can see at a glance how many likes your page has gotten, your total reach for the last week, and how engaged your followers have been:
I also think Facebook has greatly improved their reporting of individual posts on a page. As you can see below, it’s much easier to see how well your fans have been engaging with your posts:
The photos above came from the overview section of Insights. Facebook also breaks down the numbers by Page:
You can also see when your fans are online. Facebook breaks this info down by day and time, so you can see when your content is getting the most reach. Now you can easily see at a glance when your audience is online, so you can make sure to post when they’ll be most likely to see your content:
And if you’re still not sure which type of posts get the most engagement, Facebook gives you that info in a new graphic format too:
Facebook is slowly rolling out the new Insights to users. If you get the option to try it out, be careful. Facebook says, “if you choose to participate in the new Page Insights, you can go back to the old version at any time, but you won’t be able to switch back to the new version until it’s available to everyone.”
What do you think of the new changes? I think it’s definitely going to help Page Admins map out a better strategy to boost engagement on their page. I have to admit that I haven’t paid as close attention to Insights for my own page as I should, but that’s definitely going to change now!
