Facebook Changes Contest Rules to Benefit Small Businesses

Facebook contests

By Gloria Rand

Facebook contests Small business owners got a big break from Facebook today. The social networking giant has changed its rules regarding contests and promotions. You no longer have to use a third-party app to run a contest, sweepstakes, competition or drawing. You can still use a service like Woobox, for instance. But you’re not required to do so.

The Facebook changes allow Pages to:
collect entries via users (fans and non-fans) posting on the Page wall
collect entries by users commenting or liking on a Page post
collect entries by having users message the Page
collect votes via likes (new fans, post likes)

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Why I Like the New Facebook Insights

By Gloria Rand

Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better.  Here is a breakdown of what’s changing:

  • The People Talking About This metric has been broken out into people engaged, the number of unique people who’ve clicked on, liked, commented on or shared your posts, and other page activity, which includes Page mentions, check-ins and posts by other people on your Page.
  • Virality (the percentage of people who created a story from your page, divided by the total number who’ve seen it) has been replaced with engagement rate, which is the percentage of people who saw a post that then clicked on, liked, commented on or shared it.
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