Why it Pays to be Consistent with Your Digital Marketing

consistency in digital marketing

There are no true shortcuts to becoming great at something. You can’t wake up one day, having never painted a picture before in your life, and recreate the Mona Lisa. All great things require practice, patience, dedication, and hardwork.

The same is true when it comes to marketing for your business. You can’t expect the very first blog post you publish to go viral or instantly attract millions of followers your first day on social media. Especially in today’s world of digital marketing, there is no shortcut or “hack” for quick success. If you truly want long-term, sustainable growth, you need to take a consistent approach to your marketing.

Read moreWhy it Pays to be Consistent with Your Digital Marketing

What’s Love Got to Do with… My Business?

I’ve been in business for nearly 10 years, working primarily with small business owners, helping them create website content that gets found on Google, and motivates their visitors to take action.

love and business

Nothing has pleased me more over the years than to hear from one of my clients that their phone is ringing because of the changes I made to their website copy.

But over the past few months, something has been tugging at my heart. It’s leading me to shift my focus to something more spiritual in nature. I’ve been wrestling with how to reconcile the two sides – spirituality and business.

Read moreWhat’s Love Got to Do with… My Business?

How to Optimize Your WordPress Website [INFOGRAPHIC]

optimize your wordpress websiteAre you launching a blog or new WordPress website for your business? The best way to attract readers is to optimize your WordPress website so it can rank well on the search engines. “Oh no,” I hear you cry! “I don’t understand search engine optimization.” It is confusing. After all, Google likes to change its algorithms all the time, which makes it difficult for even the most experienced SEO person to keep track.

Here’s the thing. You don’t have to understand SEO per se. You just need to know the fundamentals. If you don’t want to do the work yourself, at least you’ll be knowledgeable enough to carry on a conversation with an SEO company representative. Some of these companies are unscrupulous and prey on business owners who don’t understand how SEO works. I don’t want you to fall into that category! It’s your business. You need to have a basic understanding of SEO so you can protect your website and your wallet!

Read moreHow to Optimize Your WordPress Website [INFOGRAPHIC]

How to Profit by Enchanting Your Clients

Enchantment I just finished reading Guy Kawasaki’s book, “Enchantment,” which is all about how to profit by winning over the hearts and minds of people, specifically, customers, volunteers, employees and bosses

“Enchantment” has lots of great information in it, but I found one of the final chapters, “How to Enchant Your Boss,” to be particularly illuminating. That’s because for me, at least, I could swap out the word boss, and easily replace it with client. After all, when you are a solopreneur who provides a service for a client, like copywriting for instance, or web design, as another example, your client is your boss!

Read moreHow to Profit by Enchanting Your Clients

3 Ways Exercise Can Make You and Your Business Healthy

exercise width=

Have you made a New Year’s resolution to get healthy this year? If so, you’re not alone. Many people vow in January to eat better and get more exercise.

Did you know that adopting those good habits will not only improve your health, but the health of your business?

That’s what I talk about in today’s podcast. You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Read more3 Ways Exercise Can Make You and Your Business Healthy

Twitter Chats: Interview with Tracey Ehman (Part 1)

Tracey Ehman (@PartnerinBiz) is the go-to person for your online presence, ensuring that you not only get “found” by your target audience, but that your website and social media efforts increase your revenues.

As part of the Women Speakers Association Executive Team and co-host of the weekly #SpeakerChat, Tracey has been using Twitter Chats to educate, increase her reach, and build awareness for the past three years.

In today’s podcast, Tracey shares with me how Twitter Chats can help small business owners build awareness about their business, brand and offerings.

Read moreTwitter Chats: Interview with Tracey Ehman (Part 1)