It’s pretty easy to set up your own website today. There are many different website hosting services that offer inexpensive customizable templates, so you can be up and running in a matter of minutes. But after you put your website online, the hard part begins. Your site needs to have the right keywords that people use to search for your product or service so your customers can find you online. But how do you determine which keywords are best? You’ve got to do some keyword research.
Think Like Your Target Market
Start by thinking like your customer. Go to Google or Bing and try out different search phrases and see what comes up. If you get a list of your competitors, you know you’re in the right ballpark! But if your search comes up empty, ask your customers directly what search terms they use to find your company. This is a prime example of a time when you can rely on the phrase “the customer is always right.”
Next, compare the content on your website with that of your competitors. Do you see any phrases that are the same? Which keywords appear the most? What are the most obvious phrases? What are the most “opportunistic” ones?
Keyword Search Tool
Still need help? Try a free keyword search tool such as Google’s Adwords or Wordtracker.com or even that old stand-by, the thesaurus, for more ideas. The plan here is to explore all avenues and expand your list of the most searched keywords. If you limit yourself to including just the most common, popular words you will have almost no chance of ranking on page one. That’s because you’ll be competing with millions of other websites for those words. A better strategy will be to include a few other less popular phrases. That way you won’t be competing with as many sites, and you’ll have a much better chance of standing out and reaching your target audience.
If the idea of doing your own keyword research puts you in a panic, relax. Contact Gloria@gloriarand.com for a free 30-minute consultation on which search engine optimization strategies will best help your online business.