Still Writing Blog Articles? Why You Should Stop NOW!

writing blog articles

For years, I’ve been preaching to small business owners that they need to start a blog. Writing articles is a great way to demonstrate your expertise, so you can attract new leads.

I’ve also taught that B.L.O.G. stands for Better Listings on Google – since articles with keywords get noticed by your prospects when they’re searching for your topic on a search engine.

But I’m changing my tune.

That’s right. This SEO copywriter / internet marketing expert says you should stop writing blog articles NOW!

Here’s what I want you to do instead:

Read moreStill Writing Blog Articles? Why You Should Stop NOW!

Top 3 LinkedIn Tips to Get More Leads and Sales

LinkedIn tips Did you know that a single status update on LinkedIn can reach 20 percent of your followers? Compare that to Facebook, where you’re lucky to reach 2 or 3 percent of your fans unless you pay for an ad.

Here are a few reasons why you can get more leads and sales for your business with LinkedIn:

#1 – The average household income of a LinkedIn user is $109,000.
#2 – LinkedIn sends nearly 4 times more people to your homepage than Twitter and Facebook combined!
#3 – And 68% of LinkedIn users are business decision makers.

Read moreTop 3 LinkedIn Tips to Get More Leads and Sales

How to Avoid a Google Penalty [INFOGRAPHIC]

google penaltyIf you have a website for your business, you know how important it is to get that site on page one of Google, right? Of course, right! Your website is your livelihood. Your customers aren’t using the Yellow Pages anymore to find the product or service you offer. That’s so last century. 🙂

Your prospects are searching for you on Google. (And they’re searching on their smartphones and tablets, but that’s a story for another day!)

What you may NOT know is how to avoid making a mistake on your website that will trigger a Google penalty. Why? Because if Google penalizes your website, you may lose that precious page one ranking for your keywords. And that could cost you big bucks as a result. If your prospect can’t find you online, you can be sure they’re finding your competitor.

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How to Work with an SEO Company

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By John Constantinides

SEO can be quite time consuming, which is why working with a good SEO agency is the preferred way to go. You can save a lot of time and money while still get the best SEO results possible with a team of experts assisting you every step of the way.

Working with an SEO agency doesn’t mean you can’t get involved with the process of running a successful SEO campaign. In fact, you should work side by side with the SEO company of your choice to achieve the objectives you set at the beginning of the campaign. In this part, we are going to take a look at some basic tips that will help you work with an SEO company more effectively.

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10 Quick LinkedIn Marketing Tips

LinkedIn Marketing Tips When was the last time you visited LinkedIn? If it’s been a while, you should take another look at the social networking site, especially if you sell products or services to other businesses. I’ve been getting some good leads there lately, so I thought I’d share some LinkedIn marketing tips to help you get better results.

Create a keyword-rich profile headline – The space underneath your name on a LinkedIn profile is prime real estate. Use it to your advantage by using keywords that describe what you do and who your target audience is. If you have room, include a call-to-action!

Create a profile summary that sells – Long gone are the days of displaying your resume in the LinkedIn summary. Use this space to communicate WHY your prospects should do business with you. This can even be the “elevator speech” you give at in-person networking events.

Read more10 Quick LinkedIn Marketing Tips

7 Places to Add Keywords to Your LinkedIn Profile

LinkedIn profileOne of my first blog posts (and one of my most popular) was called, “6 Places to Add Keywords to Your LinkedIn Profile.” It was written back in 2010, and LinkedIn has certainly changed a great deal since then. At that time, there were 187 million professional members in 200 countries. Today, there are 277 million members. Of that number, 34 percent have incomes over $100,000. There were no company pages back in 2010 either, but today, there are more than three million of them.

LinkedIn marketing expert Lewis Howes once said, “LinkedIn is the number one social networking site on the planet today. And… it’s the number one site for anyone looking to build their business.” I believe that’s certainly true today. I did some work for Scholastic Book Fairs a number of years ago. That job came about because the social media manager who was hiring found my profile on LinkedIn. I’m still getting leads from the site today.

Read more7 Places to Add Keywords to Your LinkedIn Profile

3 Common SEO Mistakes and How to Fix Them

By Gloria Rand
Common SEO Mistakes Worrying about the latest algorithm change from Google won’t make a difference to your website’s search ranking if you’ve made a common SEO mistake like optimizing for common words or using your company name as the title tag for every page on your website. Here are three other SEO mistakes to avoid, and how to fix them:

1. Building poor quality backlinks – Link building is an important part of online marketing, but it’s not the “be all and end all” as my mother used to say. Some unscrupulous SEO firms tout the importance of backlinks, but they charge you a fortune to acquire poor quality links from spam websites, irrelevant sites or sites built solely for the purpose of exchanging links. The problem with this strategy is that it can do more harm to your business website than good, especially in the post-Google Penguin era.

Read more3 Common SEO Mistakes and How to Fix Them