keyword research

Twitter Chats: Interview with Tracey Ehman (Part 2)

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In my last podcast episode, I spoke with Tracey Ehman, part of the Women Speakers Association Executive Team about Twitter Chats.

Tracey helps run the organization’s #SpeakerChat, which has enabled the WSA to increase its membership by giving its members a platform to share their expertise with other Twitter users.

In today’s episode, I ask Tracey to share why it’s important for biz owners to care about keyword research when it comes to social media marketing.

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Why Keyword Research is Still Necessary in 2015

keyword research Keyword research, what is it good for? Ask a disillusioned blogger and the answer will likely be “absolutely nothing.” Some bloggers feel that keyword research kills their creativity. And I can understand their point. If all you do is spend time agonizing over search volume, SEO plugins, title tags, and headings — that can be a buzz kill.

But keyword research is still important, as long as you don’t stress over it! Don’t spend hours searching through the Adwords Keyword Planner for the perfect phrase. Each article you write should only focus on one or two keyword phrases anyway. If you just relax and write about a topic that appeals to your customers and prospects, the “keywords” will happen naturally.

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