By Barb Wade (Reprinted with permission)
As a consultant, expert, coach, or thought leader, your brand is YOU.
These days so-called “personal branding” is the game-changer that means the difference between being a champion or an also-ran.
Why is it so important?
Long before the Internet and Facebook, and even television, the vast majority of businesses were local and very personal.
Still looking for that last-minute holiday gift? Here are some of my favorite business books that would make a worthy present for your favorite small business owner or entrepreneur. The selections offer marketing advice, and tips on how to grow your business, make it profitable, and become financially successful.
I’ve read each one of these books, and can attest to their value. If you have any other suggestions, please add them in the comments below! Happy Holidays!
Do you have good writing skills? If so, you could have a leg up on the competition in your industry. Having good command of grammar, punctuation and spelling is more important than ever when it comes to content marketing. Let’s face it. It’s a safe bet that your prospects aren’t going to buy from a company that distributes poor quality blog articles, white papers and ebooks.
Earlier this year, I had the pleasure of working with …
I talked with a private school principal this past week about her website, and the discussion about broke my heart. She hired a web designer to build a website for her school, but there are misspellings on the site, and she can’t get her web designer to fix them! She’s also frustrated because she’s not getting any inquiries from the website because it’s not showing up on Google.
I told her I’d look at her website and call back with my findings and make some recommendations.
I discovered three major flaws with her website:
Cable companies want to slow down (and break!) your favorite …
Are you ready to discover…how Internet Marketing is the key to enabling YOU to Create Consistent Clients and Continuous Cash Flow?
Then, you need to join me at my two-day, Internet Marketing Success Summit, to be held on October 22 & 23, 2014, at the Hampton Inn-Orlando International Airport in Orlando, Florida.
What do a website, social media and email all have in common? They are marketing tools that a business can use to generate sales.
That’s all well and good. But how do you grow a successful business and generate a profit?
The traditional GAAP (Generally Accepted Accounting Principle) formula is:
Sales – Expenses = Profit.
That’s what I’ve been following since I started my business in 2009. There’s just one problem with this principle. Even though I’m making money, I don’t have much to show for it.
That’s because I’ve been making the mistake a lot of other small business owners make. I’ve been reinvesting my profit back into my business. I’ve spent money on courses to improve my social media marketing skills. And I’ve been working with a coach to improve my speaking and marketing skills.
The following article is from a good friend of mine, Wendy Pitts Reeves, who has a unique business model. She is a business coach who conducts weekend “Secret Adventures for Courageous Women.” I loved the lessons she and her crew learned during a recent trip, and thought you’d get some value out of them too. Without further ado, here’s Wendy:
And that pretty much describes a good portion of our Courageous Women’s Summer Camp last week. 🙂
We packed up in the afternoon sun, and headed north for what I hoped would be four days of peace and beauty, with a healthy dose of good old fashioned fun. After weeks of hot sunny days with scattered afternoon thundershowers, we were eager for the cool green of the mountains, and it was just fine if we got a little rain.
Does your business use social media for customer service? If not, you’re doing your company and your customers a disservice. Recently, I had issues with my cable company that also provided internet service. When I had trouble resolving my issue, I tweeted them. Thankfully, they were responsive. But there are plenty of other companies who wind up with a corporate “black eye” because they don’t respond to customer complaints in a timely fashion. Social media is an efficient way to do that.