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Why Quality Trumps Quantity for Blog Content

One of the challenges of writing a blog is coming up with new article ideas. During a recent webinar I conducted on blogging for business, someone asked whether it was better to write their own blog or use articles from the Internet.

In a word, my answer is “No.”

I say that especially because of Google’s crackdown on so-called “content farms” during its recent algorithm update. Here is an excerpt from Google’s Blog about why it changed the algorithm:

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Write Original Blog Content

As you can see, it’s more important than ever to write good blog content that is original and that provides excellent value to your readers. While it may seem nearly impossible to come up with an original idea — check out the latest film remakes in Hollywood, for example — at the very least, you should put your own spin on a given subject. As Google said, if you only republish existing articles found online that content could be considered “low-quality,” and your blog would suffer in the search rankings as a result.

How do you come up with fresh content? I recently posted an article called “42 Blog Post Ideas for Building Your Business” that can give you a lot of ideas! That list has worked for me, when I get stuck. You can also keep up with the news in your industry and write opinion articles about the latest happenings. Set up a Google alert for relevant keywords in your business and use the articles that the search turns up for ideas.

If you still need help writing blog articles, I’ll be happy to help! Just send me a message using the “Contact Me” form on this blog.

 

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

2 thoughts on “Why Quality Trumps Quantity for Blog Content”

  1. “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

    And who outranks original, i.e. manual, i.e. human writings?
    Bots re-publishing analytical articles, original content with some mechanical variationsto to/in hundreds malicious websites, Tweets, blogs, RSS feeds…

    If you google by “keycaptcha” with option Latest (or by “Last week”, etc.) you will find that dozens-hundreds top results are either to reCAPTCHA or to hundreds malicious spam web farms (blogs+tweets+websites+RSS feeds) with a phrase like:
    – “keyCaptcha: Free of Spam Service Joomla Plugin”
    – others (they are varied)

    Those are senseless phrase(s), created by spam bot mechanically varying original content while re-publishing it, because KeyCAPTCHA is free of charge antispam service for dozens of CMSs but not just plugin, not just for Joomla and not “free of spam”.
    Take care do not follow those links!

    And these results are out-top-ing the original (aka manual , aka human) web resources (like KeyCAPTCHA plugins contributions to dozens CMSs sites, questions and feedback by KeyCAPTCHA users in forums and discussion boards, our keycaptcha.com web site, etc.)

    Reply

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