Google’s Mobilegeddon: Much Ado about Nothing?

mobilegeddon

mobilegeddonGoogle changed its search algorithm on April 21 to reward mobile-friendly sites with better ranking on mobile devices. This so-called “Mobilegeddon” threatened to change the landscape of mobile search by penalizing websites that weren’t mobile ready.

But did it really?

According to a recent article in Website Magazine, “the scale of this radical change by Google is… minimal at best.” The article went on to quote Google spokeswoman Krisztina Radosavljevic-Szilagyi who said, “The intent of the search query is still a very strong signal – so if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. The ranking update will not make it rank below lower quality pages that are mobile friendly.”

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Why Meta Tags are Important for Search Engine Marketing

meta tags and search engine marketing

meta tags and search engine marketing If you have a website for your business, I can almost guarantee that at one time or another, you have been approached by a company to engage in search engine marketing. This is a type of Internet marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

One of the first steps in optimizing a website for the search engines is to add keywords to your website’s meta tags.

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SEO: Then and Now [INFOGRAPHIC]

Search Engine OptimizationSearch Engine Optimization (SEO) used to be so simple, right? Pick a few keywords, stick them on your website and in the meta tags, and you could get top ranking on Google.

That may have worked in 2010 when there were only 206 million websites, but this is 2015! The rules have changed. With over a billion websites out there, the competition is fierce. Granted, only about 75% of those websites are active, but that still means your business is likely competing with millions of websites for customers.

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3 Reasons Why Good Quality Content Pays Off

quality content By Alvaro Bellido

1. Fresh content is a key ranking factor

We have heard many times how important updating your website with regular content is. However, your website structure should not be changed regularly because it would confuse your users, that’s the reason why blogs are the perfect tool for publishing regular content.

I have always wondered if the publishing frequency was actually an important factor, so I decided to test it myself. During a period of 2 months, I increased my publishing frequency from 1 to 3 articles a week in my blog. The result was a 1,000% increase in traffic coming from Google. A similar experiment carried out later by a fellow blogger under similar conditions confirmed that this is a key ranking factor and that blogging frequently is a great way to increase traffic to your blog.

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4 Reasons Why Your Website’s Search Engine Ranking May Slip

search engine ranking It’s no easy task to get your website to show up on the first page of Google for a certain keyword. So, when you finally achieve that noteworthy status, it’s a day for celebrating.  Now, you can finally start attracting more traffic and doing more business.

Then, one day, the inexplicable happens. Your site drops off of page one. Traffic slumps. And you’re left scratching your head to figure out what happened.

There can be many reasons why your website’s search engine ranking may slip. But Evan Bailyn, president of First Page Sage, a search engine optimization company in New York City, recently told MarketingVox about four of the most common ones:

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