social network

Developing Your Instagram Strategy [INFOGRAPHIC]

Develop Instagram Strategy

Develop Instagram StrategyDo you have an Instagram strategy for your business? Just like any other social network site, it’s important to have a plan in mind. If not, you’re just wasting precious time and energy that could be better spent elsewhere. Instagram is a viable platform for just about any business. With over 300 million active users, Instagram’s engagement rate is 15 times higher than Facebook, Twitter, and Google+.

Salesforce Canada devised an infographic that shares more stats about Instagram, along with some tips on how to use the site as a marketing tool.

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LinkedIn Answers Gets Pink Slipped

LinkedIn Answers Say good-bye to LinkedIn Answers. I received an email from LinkedIn today stating they are eliminating the application from its site on Jan. 31. Instead, the social networking site says, “we’re focusing our efforts on developing new and  more engaging ways to share and discuss  professional topics across LinkedIn.”  And it says more details will be available in the coming months, “so please stay tuned.”

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How Email Can Help Increase Facebook Followers

Facebook and EmailWant a quick and easy way to generate more followers for your Facebook business page?

Use email!

Invite your list of contacts to follow you on Facebook. If you use an email service provider like Constant Contact, you may find a template already created with a Facebook graphic that you can use. As a Constant Contact partner, I can attest to this fact. They have several Facebook templates, including ones that say “Find me on Facebook.”

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What NOT to Do on Your LinkedIn Company Page

Gloria Rand SEO Copywriter LinkedIn Company Page By Gloria Rand

LinkedIn company pages can be a powerful marketing tool for your business, when they’re used effectively. But too many companies set up a page and just include a brief description instead of taking advantage of the various features LinkedIn provides. If you want to create a vibrant page that will attract followers and generate leads for your business, beware of making the following mistakes that some companies are doing:

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5 Ways to Engage Your Pinterest Followers

Pinterest EngagementBy Gloria Rand
A client asked me recently how to thank the people who have been following her or repinning her content on Pinterest. Unfortunately, there is no easy to way to do this. Unlike Facebook, Google+ or Twitter, you can’t send direct messages to your followers on Pinterest. But that doesn’t mean all is lost.

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