By Ivan Serrano
You’ve been working hard on a new video for your company, or maybe it’s a new brand or idea, and now all you need to do is get the idea out there. The question is: how do you develop a content marketing strategy to get the most attention, without losing any respect for your brand?
For small business owners, developing authority in your niche is crucial if you want to generate more leads and sales for your company. The first step to building authority starts with defining your niche. After all, it’s much easier to be a big fish in a small pond when it comes to wielding influence.
Once you’ve settled on a niche, it’s time to plan a strategy that should include digital marketing. That means everything from SEO to social media and email. But as the following infographic from Jonha Revesencio points out, other tactics like speaking and publishing a book, should be a part of your marketing mix too.