5 Ways to Repurpose Blog Articles to Get Leads

repurpose blog articles One of the first blog articles I ever wrote was called 4 Ways to Leverage Your Blog Content to Get More Leads. Since it’s been a number of years since that article was published, I thought it was high time for an update on how to repurpose blog articles!

I love blogging. It’s hands down one of the most effective marketing tools for a small business owner (besides email – but more on that later). The more often you blog, the more traffic your website gets, and the more potential leads you get too.

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5 Proven Ways Speaking Helps You Attract New Clients

attract new clientsSmall business owners have a variety of marketing tools at their disposal to attract new clients including internet marketing, email and social media. Those all work well, but I’ve found that speaking is also one of the best ways to get new clients because giving presentations allows you to demonstrate your expertise. And it gives your prospect a chance to get to know more about you as a person, which will help them to decide if they want to do business with you.

Be aware that I’m not talking about giving sales pitches. These presentations should be educational – providing tips and strategies to solve a person’s problem – whether it’s personal or business-related. You can make an offer for your product or service at the end, as long as you’ve served your audience by giving them useful information first.

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How Internet Marketing is Like a Marathon

marathon mktg picIf you’re going to engage in internet marketing to promote your company’s products and services, you need commitment, flexibility and patience. Characteristics that also come in handy if you’re training for a marathon. I speak from experience. Last Sunday, I completed the 2014 Walt Disney World Marathon.

I didn’t finish in the top ten. Heck, I didn’t even finish in the top 1,000. I was out on that course for over 8 hours (counting the 45 minutes waiting in the corral to start the race!) but I finished. And more importantly, I raised more than $1700 for the Leukemia & Lymphoma Society, got my Mickey Mouse medal, and basked in the pain and glory of joining an elite group of people who have completed multiple marathons. (Yep, I’m a glutton for punishment. This was my 2nd marathon.)

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Why Fake Yelp Reviews Don’t Pay

SEO Companies Get Stung by Fake Yelp Reviews

If a Search Engine Optimization company approaches you about writing fake Yelp reviews for your business, please say, “No, thanks.”

Why?

It’s illegal.

Nineteen SEO companies were recently caught in a sting operation conducted by the New York attorney general. They will have to pay $350,000 in penalties for posting fake reviews on sites like Yelp, Google Local and CitySearch. 

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