Twitter seems very confusing to a lot of small business owners. But there are ways to successfully market your products and services to your followers. Here are some tips to get you started:
1. Attitude Of Gratitude
Best Tip: Share a response from someone who has received a heart-felt card! I just received this response from a new FB connection: “Dear Paula, I just got back from my Michigan trip and got your beautiful card, wow! That was so thoughtful of you. My husband Jim and I loved it! I had to jump right back into work but would love to set something up with you soon! You made my week! Love Renee’ xo” Be an encouragement to someone today!
Thanks to Paula Sheffield of SendOutCards
2. Laugh In Business Don’t Be Laughed At
We follow the 80/20 rule and aim for 80% of our tweets to raise a smile or even a laugh. Luckily for us people seem to find sheep amEWEsing and as you can see our subject invites a veritable pun-fest from our followers. We operate the same strategy on Facebook and often attract a flurry of comments whenever we post.
Thanks to Caroline Palmer of Raising the Baa
3. Twitter-licious Tip
I post tweets that are relevant to healthy lifestyle, food & fun because that’s what I live/believe/sell/promote. Consistency & walking my walk is PARAMOUNT to everything I do in life and business. Live MORSELICIOUSLY!
Thanks to Mo Knowles of Mac-n-Mo’s
4. Say Something Meaningful
I respect how large, popular companies like Sam Adams, Kimora Lee Simmons (KLS) and Mindy Weiss share business tips, comical quotes and inspiration through Twitter and other social media sites. In my opinion, showing personality allows readers to get to know you as a person and company as a whole. It’s not just about feeding people facts about your business and what you do. It’s about you the person and you the company that attracts clients to you (in addition to great service of course!).
Thanks to Vanessa Alce of I Love My Planner
5. Join Twitter Chats!
Many people don´t realize Twitter chats exist and are missing out on a valuable networking opportunity. Use them to expand your social network. Showcase your expertise and learn from other experts. Connect and engage during these fun, open session! Ask questions, share insights and discuss. Here’s a link to 600+ Twitter chats: https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE#gid=1 – You´re sure to find one that’s right for you.
Thanks to Jan Marie Mueller of JMM Social Media Marketing
6. Something Memorable
I am fairly new to Twitter, but so far, I have been trying to keep what I Tweet short and to the point. We are in the business of preserving photo and video memories, so I have been using short memorable quotes and statements. I have also started using Pinterest and have been posting fun photos with short sayings.
Thanks to Gina McVey of Priceless Memories LLC
7. Add More Living …to Your Life
Send a picture related to your business without dialogue—lots of folks will want to know about it
Thanks to Loretta Forlaw of World Ventures