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From TV Writer to SEO Copywriter

Why did a former writer and producer of the award-winning public television program, Nightly Business Report” become a freelance copywriter, specializing in search engine optimization?

As the song says, “Money, money, money, money…”

Just kidding. Well… sort of.

I worked at Nightly Business Report for ten years before striking off on my own to help launch a half-hour business news program for Florida’s News Channel, a cable news  outlet.  I wanted the challenge to see if I could handle something on my own, and boy did I get a challenge!  At NBR, we had a producer, writer, two associate producers, and a stocks producer. At FNC, we had me! I was the producer/writer/stocks producer all in one – plus, instead of producing one show a day, I did two!

The adventure didn’t last however. My husband had stayed back in Miami, while my 5-year-old daughter, 3-year-old son and I had moved to Tallahassee for this job. My husband wasn’t able to find a job that matched the salary he made in Miami, so I reluctantly quit and moved back to become a stay-at-home mom.

I kept busy helping out at my children’s schools – writing press releases and newsletters, even substitute teaching.  I also became the leader for my daughter’s Girl Scout troop.  Taught the girls how to build a fire, pitch a tent, sell a few Girl Scout cookies!

At the same time, I went back to Nightly Business Report on a part-time basis.  I produced the show when the senior producer went on vacation or got sick.  I’d work for a day or two weeks at a time – just enough to stay connected to the working world.  It was a great arrangement as long as I lived in Miami.

But, when I moved to Central Florida… let’s just say the 4-1/2 hour commute didn’t appeal to me!

However, I kept my hand in at NBR, working from home to write a monthly promo of their upcoming specials and series.  But that only took a few hours a month, and it didn’t pay a whole lot.  With my son and daughter heading to college in a few short years, I needed to find a new outlet for my writing.

I kept getting this brochure in the mail with the headline, “Can you write a letter like this?”  It was from AWAI – American Writers & Artists Inc. – advertising a home-study course in copywriting.  I pondered it a while, but then tossed it.  Then a year or so later, they sent me another one.  I studied this one a little more closely and decided, “Hey, I can do this!”

In addition to the copywriting course, I took their course on search engine optimization.  I’d been hearing what a great niche it was, and I realized there were a lot of companies in my area that needed work on their websites.

And that’s what I’m doing today.  I write keyword-rich content for company websites to help them move higher up the search engine ranks, and convert that increased traffic into sales.  I’m having a blast doing it too.  I learn about different industries, and I earn money helping business owners improve their sites so they can make more money.  It’s a win-win situation all around.

So, stick around. I plan to share with you some of the tricks of the trade, and my experiences dealing with clients. Stay tuned….

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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