How Your Blog Can be Successful without being Perfect

blog dec 18
By Gloria Rand

One reason many small business owners tell me they don’t want to blog is because it takes too long to get the article perfect.

If that’s your excuse, get over it!

Write from the Heart

Your blog doesn’t have to be perfect. It just needs to be honest. Write from the heart and don’t worry so much about grammar and spelling. It’s the message that matters.

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3 Common “About Us” Page Mistakes

By Gloria Rand
About UsAs a copywriter, one of the more common assignments I get from clients is helping them rewrite the About Us page for their company’s website. Over the years, I’ve noticed that companies make a few common mistakes when it comes to this all-important page.

Why is this page important?

After the home page, the About Us page is often the reason why someone will consider doing business with you. It must be written in a way that persuades your prospect to call.

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How to Ensure Your Video Sales Letter Converts

By Gloria Rand

Video Sales LettersLooking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons:

  • It’s easier to get your point across with video than with text or audio
  • You can build trust and connect with potential customers
  • Video converts better than straight text

Don’t get the wrong impression. It’s not that easy to generate sales with video. Otherwise, everybody would be doing it. 

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Why it Pays to Spend Money on Website Content

When will people learn that good writing is NOT a commodity, especially when it comes to website content? You can’t expect to get good quality content and only pay a penny a word!

Ok, let me explain what prompted this rant….

I’m a member of the American Writers & Artists copywriting group on LinkedIn. I received one of my regular emails from LinkedIn today with the latest discussions and comments from the group. One of the new discussions caught my eye. The headline read: SEO Friendly Content Writing – Only $1 / 100 words!!! Try now.

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