How Solopreneurs Can Maximize Their Instagram Marketing

Instagram marketing

Instagram has become one of the most popular social media apps on the market. For solopreneurs, it provides an easy way to share images and videos that support your branding efforts and provide additional value to your audience.

Knowing how solopreneurs maximize their Instagram marketing helps you generate greater visibility for your business so you can leverage new opportunities for future growth.

Read moreHow Solopreneurs Can Maximize Their Instagram Marketing

30 Helpful Tips to Easily Grow Your Facebook Page [INFOGRAPHIC]

How is your Facebook page performing? Are you getting enough likes, comments and shares on your posts? If not, it may be time to re-examine your posting strategy. If you’re not being consistent and sharing high quality content regularly, that’s one BIG problem right there!

30 Days of Facebook Page tips

I know it’s tough to connect with your Facebook fans without paying for ads. The organic reach of a typical Facebook page is about 1 percent or less these days. But it’s not impossible to get engagement without spending money. One of my clients has a Facebook page who gets organic reach of nearly 50 percent on some posts.

Read more30 Helpful Tips to Easily Grow Your Facebook Page [INFOGRAPHIC]

What to Share to Get More Twitter Followers [INFOGRAPHIC]

Struggling to get more Twitter followers? Just like with any social networking site, the key to attracting followers is to share good quality content on a consistent basis. That can be anything from photos, videos, quotes and of course, your blog articles!

Twitter Followers
But sometimes, even with the best of content, we can get stuck for ideas on what to share. Thankfully, the good folks at PostPlanner have a solution. The social media management company has come up with a terrific infographic that offers 42 new ideas of what you can share to get more Twitter followers.

Read moreWhat to Share to Get More Twitter Followers [INFOGRAPHIC]

How to Promote Your Facebook Page in a Group

Promote Your Facebook Page I got an email from a Quora user today who wanted to know how to promote your Facebook page in a group without seeming spammy or ineffective. It was a good question, and one I’m sure others have asked, which is why I thought I’d answer it here in my blog.

I logged into Quora (which is a great place to find ideas for your blog, by the way!), and discovered a Quora user named Jennifer Ellis had beaten me to the punch with the answer I was going to give.

Seek Permission before Promoting Your Facebook Page in a Group

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Survey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

social video forecastDo you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.

The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.

Key Findings of the Social Video Survey

Read moreSurvey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

Why People Share Content on Facebook [INFOGRAPHIC]

Share content on FacebookThe latest algorithm change to promote more content on Facebook from a user’s friends and family is not great news for business page admins. It means very few of your fans will see your content unless you pay for advertising… or make that content uber-appealing!

How can you spark more engagement on your Facebook business page?

One way is to start posting more videos. Especially live video. The social networking site is making a big push into this arena. The effort is paying off. In fact, Facebook users are spending up to 3x more time watching live video than pre-recorded videos.

Read moreWhy People Share Content on Facebook [INFOGRAPHIC]

How to Cope with the Latest News Feed Change from Facebook

Facebook News Feed ChangeFacebook is getting ready to make another news feed change … again!

The social networking site wants to make its content more relevant to users. So Facebook is changing the algorithm to make sure you see more posts from your family and friends.

Sounds great, right?

Yes, unless you’re a business owner with a Facebook page who a) doesn’t get a lot of engagement or b) doesn’t want to spend money on advertising.

Read moreHow to Cope with the Latest News Feed Change from Facebook

Rocky Road to Success with Ann Evanston [INTERVIEW]

Ann Evanston
Do you know what a warrior-preneur is? Our guest on Rocky Road to Success does. She is Ann Evanston, a speaker, entrepeneur and Warrior! She calls herself that because warriors choose their own mission, their own fate. So if you like beating to your own drum, you are likely a Warrior-preneur too!

Ann works with creative, intuitive business women on how to step into their personal power, own their message, and bring it to the world…in person, online, and when they speak in a compelling and influential way. She has been featured on The Huffington Post, Spark and Hustle with Tory Johnson, and Showcasing Women, and has spoken on stages globally. About.com named her one of the “Top 6” Marketing consultants. She is a published author of: “The Influence Factor: The Journey to Discovering your Influential Voice.”

Read moreRocky Road to Success with Ann Evanston [INTERVIEW]