Create High Converting Web Content That Sells

Get more high-quality traffic, leads and conversions now!

Click the button below to get the Create High-Converting Web Content that Sells in 5 Steps so you can start profiting online.

Why People Share Content on Facebook [INFOGRAPHIC]

Share content on FacebookThe latest algorithm change to promote more content on Facebook from a user’s friends and family is not great news for business page admins. It means very few of your fans will see your content unless you pay for advertising… or make that content uber-appealing!

How can you spark more engagement on your Facebook business page?

One way is to start posting more videos. Especially live video. The social networking site is making a big push into this arena. The effort is paying off. In fact, Facebook users are spending up to 3x more time watching live video than pre-recorded videos.

[bctt tweet=”Facebook users are spending up to 3x more time watching live video than pre-recorded videos.” username=”gloriarand”]

Facebook is even introducing better analytics to help page admins tailor video content for their fans. The new metrics will let you see information like video views, unique video views, the average duration of the video view and audience retention.

Let Motivation to Share Guide Your Content Ideas

However, before you start creating videos, you should learn WHY people share content on Facebook. Knowing their motivation can help you craft content, posts, images and videos that will get shared. The more your content gets liked, commented and shared, the more visible your page will be to other Facebook users in the news feed.

Digital marketing company Fractl recently conducted a survey of 2,000 people and asked them what they share on Facebook and why. (By sharing content, Fractl refers specifically to sharing third-party content – i.e., clicking the share button on someone else’s third-party Facebook content or posting a link from a website on your wall.)

Facebook Users Share to Entertain

The survey found that almost half of Facebook users (48 percent) shared content to entertain their friends. A slightly smaller group of respondents (17 percent) shared as a way to express the issues they cared about. Other users shared content to evoke an emotional response to provide useful information.

[bctt tweet=”48 percent of Facebook users share content to entertain their friends.” username=”gloriarand”]

You can see more results from the study in the infographic below:

content on Facebook

You can get more timely tips like this right in your email inbox each week. Sign up for my weekly Marketing Buzz newsletter and I’ll send you a free copy of my ebook, “7 Essential Web Content Elements that Really Ignite Results.” Click the button below.

Download my FREE eBook

Spread the love
About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

Leave a Comment