Is Facebook’s new Graph Search Engine a danger to Google, LinkedIn, Yelp & Foursquare, as according to these arguments?
Answer by Robert Scoble:
It is a threat, but only in the long-term if the others don’t react quickly.
I’ve used the new search engine quite a bit. Yes, it is disruptive to many of those competitors.
Just so you know where I’m coming from, I study how others use Facebook and have built several lists, including these:
Say good-bye to LinkedIn Answers. I received an email from LinkedIn today stating they are eliminating the application from its site on Jan. 31. Instead, the social networking site says, “we’re focusing our efforts on developing new and more engaging ways to share and discuss professional topics across LinkedIn.” And it says more details will be available in the coming months, “so please stay tuned.”
By Gloria Rand
Worrying about the latest algorithm change from Google won’t make a difference to your website’s search ranking if you’ve made a common SEO mistake like optimizing for common words or using your company name as the title tag for every page on your website. Here are three other SEO mistakes to avoid, and how to fix them:
1. Building poor quality backlinks – Link building is an important part of online marketing, but it’s not the “be all and end all” as my mother used to say. Some unscrupulous SEO firms tout the importance of backlinks, but they charge you a fortune to acquire poor quality links from spam websites, irrelevant sites or sites built solely for the purpose of exchanging links. The problem with this strategy is that it can do more harm to your business website than good, especially in the post-Google Penguin era.
Want a quick and easy way to generate more followers for your Facebook business page?
Invite your list of contacts to follow you on Facebook. If you use an email service provider like Constant Contact, you may find a template already created with a Facebook graphic that you can use. As a Constant Contact partner, I can attest to this fact. They have several Facebook templates, including ones that say “Find me on Facebook.”
Did you know that video is the fastest-growing digital content …
By Gloria Rand
LinkedIn company pages can be a powerful marketing tool for your business, when they’re used effectively. But too many companies set up a page and just include a brief description instead of taking advantage of the various features LinkedIn provides. If you want to create a vibrant page that will attract followers and generate leads for your business, beware of making the following mistakes that some companies are doing:
The WordPress.com stats helper monkeys prepared a 2012 annual report …
With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines all year long: switching business pages to Timeline, launching an initial public offering (and seeing its share price tank), and then struggling to monetize its business by introducing new advertising initiatives. Of course, Facebook wasn’t the only big story of 2012. Pinterest introduced business pages to tap into its growing popularity as a social network. Google+ struggled to stay relevant by introducing communities (I’m still not convinced!), while Twitter and LinkedIn both updated the look of their profile pages.
by Gloria Rand
Ever get stuck for blog article ideas? Client questions are a great resource. In fact, that’s exactly what sparked the topic for today’s article!
One of my clients recently asked me, “Can comments on web-based articles help with rankings in Google as far as SEO is concerned?” The reason for his question is because he had just received this comment from his webhost: “Content” does influence SEO but it’s only the content inside an article or post. Google, Bing, and Yahoo do not look at the comments to determine any type of SEO ranking.”
By Allen MacCannell
It’s important for modern employers to know whether or not their marketing employees and other managers should be spending much company time on social media. If you pay someone say $200 per day, you will want to know if $50 of that is well spent if they spend a quarter of their time posting, liking, +1ing, retweeting, favoriting, repining or asking, answering or upvoting questions on Quora.