Have you heard about LeadPages? The company touts itself as The “Internet’s Easiest ‘Next Generation’ Lead Generation Platform.” Big talk, right? The proof is in the pudding.
1. You have enough leads already. Why use a product that lets you build an awesome looking landing page using proven high-converting sales templates? Not you! You’re already making enough money to maintain a lifestyle that makes Donald Trump envious, right?
I love the holidays, but I’m not a fan of holiday shopping.
Ok… that’s not exactly true. I’m NOT a fan of running around all over town looking for gifts! I’d much rather shop online.
It still surprises me to come across so many small business websites that fail to have an effective search engine optimization strategy. I recently began a new SEO project for an old client. They had their website updated to make it mobile responsive, but the title and description tags for each web page were not optimized for search. I wrote keyword-rich tags and content for their old website. Now, I’m going to update the tags for the new site.
Having keyword-rich title and description tags are just one element to an effective SEO strategy. Digital Marketing Philippines put together an infographic, which you can see below, that clearly explains the other key SEO elements a website needs to help it organically land on page one of a search engine results page for a particular query.
Think blogging is a waste of time for your small business?
Think again!
I recently helped an Orlando landscape lighting company boost the total monthly page views for its website, an average of 39% percent over a 6 month period through regular blogging.
Elegant Custom Images contacted me in 2012 because the company wasn’t getting many phone calls or leads for its landscape lighting services. The company relied heavily on its website as a marketing tool, but the site wasn’t consistently ranking on page one of search results for local keywords.
Do you feature any case studies on your website? If not, you should consider doing so! When written properly, a case study can be a tremendous promotional tool for your business.
Why is a case study so powerful?
It allows you to demonstrate why your product or service is better than your competition. Instead of relying on a customer testimonial, a case study includes specific facts and figures to demonstrate how you enhanced your customer’s sales, productivity, etc. If you have several case studies on your website, you have more proof to show a prospect why they should consider doing business with you.
Earlier this year, I had the pleasure of working with …
The “official” holiday shopping season kicks off at Thanksgiving. But now that it’s October, that gives you only a few more weeks to plan your holiday promotions. Many businesses conduct email marketing campaigns for the holiday season. If that’s your strategy, this VerticalResponse infographic of top email subject line words should help. After all, there’s no sense going to all the trouble of creating a holiday campaign, if your emails never get opened. (FYI – take note of the fine print at the bottom of this infographic. VerticalResponse says these are NOT actual subject lines. They are for example purposes only.)
If you want to reach more fans on Facebook, it’s extremely difficult to do so unless you pay to play. For the average small business owner, this is where the trouble begins. Unless you’re already expert at buying PPC ads on Google, you may get confused about what type of ad to place for best results.
Facebook has a pretty detailed ads guide to help you understand how to use their platform effectively.
But advertising technology company Nanigans has put together an infographic featuring a comprehensive Facebook advertising glossary of terms. You can learn the difference between advertising bid terms like CPC, CPM and oCPM. And you’ll also learn when to use a particular bid term to achieve a particular result. For instance, why CPM is good to use when you want to drive Facebook traffic to your website.
I talked with a private school principal this past week about her website, and the discussion about broke my heart. She hired a web designer to build a website for her school, but there are misspellings on the site, and she can’t get her web designer to fix them! She’s also frustrated because she’s not getting any inquiries from the website because it’s not showing up on Google.
I told her I’d look at her website and call back with my findings and make some recommendations.
I discovered three major flaws with her website:
A battle royale may be brewing between two internet juggernauts over video. Facebook said it is introducing new YouTube-like features in an apparent effort to capture more of the video market.
Starting today, Facebook users can now see how many views a video has received on the site once it has been uploaded to the social networking site. This is something that’s been part of YouTube’s service for years. Facebook says its is to help users discover new, popular videos.
Facebook is also testing a feature on mobile that displays related videos after users finish watching a clip. This feature has also been on YouTube for a long time. In addition, Facebook also has future plans to allow users to embed Facebook videos on third-party sites.