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Why Case Studies are Useful for Your Website

case studiesDo you feature any case studies on your website? If not, you should consider doing so! When written properly, a case study can be a tremendous promotional tool for your business.

Why is a case study so powerful?

It allows you to demonstrate why your product or service is better than your competition. Instead of relying on a customer testimonial, a case study includes specific facts and figures to demonstrate how you enhanced your customer’s sales, productivity, etc. If you have several case studies on your website, you have more proof to show a prospect why they should consider doing business with you.

Case Study Template

The basic case study template focuses on the following three components:

1. Client Problem

2. Your Solution

3. Client Results

A case study doesn’t have to be a long, involved report either. It can be the length of a blog article, anywhere from 400 words to 1200 words. The length will be determined by how much detail you can include to tell the story.

If you want to feature a case study about your own business, you’ll need to interview your best customers to see if they’d be willing to be featured in this way. Any client who raves about your product or service would be a candidate, since they’re already talking about you. It shouldn’t be too difficult to get them to talk about their experience with you. Ask the client if they would share specific facts and figures on how they benefitted from your product or service.

The finished product can be displayed on your company website as a PDF file for downloading, as a blog article, or printed for inclusion in an information packet you hand out to potential clients.

Case Study Examples

Here are a couple of examples of case studies I’ve published about my clients:
How Blogging Boosted Monthly Page Views
LinkedIn Profile Makeover

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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