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Why Case Studies are Useful for Your Website

case studiesDo you feature any case studies on your website? If not, you should consider doing so! When written properly, a case study can be a tremendous promotional tool for your business.

Why is a case study so powerful?

It allows you to demonstrate why your product or service is better than your competition. Instead of relying on a customer testimonial, a case study includes specific facts and figures to demonstrate how you enhanced your customer’s sales, productivity, etc. If you have several case studies on your website, you have more proof to show a prospect why they should consider doing business with you.

Case Study Template

The basic case study template focuses on the following three components:

1. Client Problem

2. Your Solution

3. Client Results

A case study doesn’t have to be a long, involved report either. It can be the length of a blog article, anywhere from 400 words to 1200 words. The length will be determined by how much detail you can include to tell the story.

If you want to feature a case study about your own business, you’ll need to interview your best customers to see if they’d be willing to be featured in this way. Any client who raves about your product or service would be a candidate, since they’re already talking about you. It shouldn’t be too difficult to get them to talk about their experience with you. Ask the client if they would share specific facts and figures on how they benefitted from your product or service.

The finished product can be displayed on your company website as a PDF file for downloading, as a blog article, or printed for inclusion in an information packet you hand out to potential clients.

Case Study Examples

Here are a couple of examples of case studies I’ve published about my clients:
How Blogging Boosted Monthly Page Views
LinkedIn Profile Makeover

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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