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Why Case Studies are Useful for Your Website

case studiesDo you feature any case studies on your website? If not, you should consider doing so! When written properly, a case study can be a tremendous promotional tool for your business.

Why is a case study so powerful?

It allows you to demonstrate why your product or service is better than your competition. Instead of relying on a customer testimonial, a case study includes specific facts and figures to demonstrate how you enhanced your customer’s sales, productivity, etc. If you have several case studies on your website, you have more proof to show a prospect why they should consider doing business with you.

Case Study Template

The basic case study template focuses on the following three components:

1. Client Problem

2. Your Solution

3. Client Results

A case study doesn’t have to be a long, involved report either. It can be the length of a blog article, anywhere from 400 words to 1200 words. The length will be determined by how much detail you can include to tell the story.

If you want to feature a case study about your own business, you’ll need to interview your best customers to see if they’d be willing to be featured in this way. Any client who raves about your product or service would be a candidate, since they’re already talking about you. It shouldn’t be too difficult to get them to talk about their experience with you. Ask the client if they would share specific facts and figures on how they benefitted from your product or service.

The finished product can be displayed on your company website as a PDF file for downloading, as a blog article, or printed for inclusion in an information packet you hand out to potential clients.

Case Study Example

LeadPages publishes several case studies on their blog to help promote their lead generation product. Here is a recent example called, “This Evergreen Marketing Funnel Generated $211,000 in 20 Weeks for David Siteman Garland.

(Full disclosure: I am a LeadPages customer and an affiliate. If you wind up signing up for their service, I will get a small payment. I would never recommend any product or service that I don’t use myself. I have been very satisfied with LeadPages. I highly recommend them!)

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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