YouTube videos can be a powerful marketing tool for small business owners, as long as you do things correctly. A new client has been uploading videos to his YouTube channel, but he’s not getting the benefits he should be because I noticed that he’s been making several crucial mistakes. Here are just a few missteps you need to avoid if you want to be successful at video marketing:
Video Marketing Missteps
1. Videos aren’t optimized – YouTube is the second largest search engine, after Google. But your videos are going to be tough to find through a search, if they’re not properly optimized. Make sure you include keywords in the video’s title, description and tags, as well as in the video content itself.
2. No website link – If you want to drive traffic to your website, include the URL in the video description. For optimum results, the URL should go first, before you include a short description of the content. YouTube also includes editing features that will allow you to superimpose your website link on the video itself.
3. No call to action – Do you want viewers of your video to download a free report, subscribe to your YouTube channel or sign up for your e-newsletter? If you do, then tell them that in your video! Include a call-to-action in your YouTube videos – either spoken or added on in post-production as a graphic element. You can also add the CTA to your video description too.
4. No transcript – Adding a full written transcript of your video can help your business in several ways. First, you may be able to attract customers who don’t have time to watch the entire video but prefer to skim the content instead. Second, you’ll be able to share your information with people who can’t view your video for some reason. And third, providing a keyword-rich transcript will help the search engines, since you’re providing content to index, and it will make your content easier to find online.
For more social media and SEO tips, I invite you to subscribe to my YouTube channel and view my videos at youtube.com/gloriarandvideo
Image courtesy: freedigitalphotos.net / winnond
