Tag: YouTube | Gloria Rand

How to Get Your YouTube Videos Seen by Prospects

Do you watch YouTube videos very often? I”m guessing the answer is yes. Why? Well, for one thing you’re on the internet reading this blog. YouTube has over a billion users – almost one-third of everyone on the Internet! And there are about 4 billion video views on YouTube every day.

Here’s the thing. If you’re watching YouTube, it’s probably a safe bet that many of your prospects and customers are watching too. The next question is, ‘Are they watching YOUR videos?” And if not, why not?

I’ve posted many articles on this blog about video marketing and YouTube in particular. In today’s podcast episode, you’ll hear me talk about 7 essential ingredients your videos need in order to get seen by more of your prospects and customers on YouTube.

Those ingredients are:

Provide value
Relevancy
Short
Demonstrable
Call to Action
Keywords
Consistency

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

5 Tools to Improve Your Video Marketing Results [PODCAST]

video marketing tools

If you want to add video to your marketing mix, it’s really as simple as picking up your smartphone and pressing the record button! Then, you just have to upload the video to your website, YouTube and/or Facebook!

But if you really want to improve your video marketing results, you may want to try out some of the free and paid online tools that are available. Some of these tools will help you to engage with your audience in a more powerful way, so you can convert those viewers into customers.

In today’s podcast episode, I describe some video marketing tools that I’ve used in my business.

Podcast: Play in new window | Download

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

How to Choose a Video Hosting Platform – [PODCAST]

Do you sell products or services to other businesses? If …

5 Tips for Successful Video Blogging & Livestreaming [PODCAST]

One complaint some small business owners have with writing a …

Did you know that more than 100 hours of video are uploaded to YouTube every minute? And when it comes to Facebook, the number of videos showing up in people’s news feeds has increased by 360% compared to last year.

So what does this mean for small business owners?

Start producing online videos!

Video is a powerful marketing tool that will help you generate leads and sales whether you’re a solopreneur or a Fortune 100 company. If you’re still not convinced, try these stats on for size:

Are you using video now for your business? If not, what are you waiting for? 🙂 Video traffic is expected to be 67 percent of all consumer web traffic by 2017! That’s just one of the significant social media statistics you’ll find in an infographic from Ivan Serrano that that was originally published on ConversionScientist.com.

If you plan to start recording “how to videos” or product demonstration videos for your business, one question you’ll have to ask yourself is, how to distribute the content. Naturally, you should upload videos to your own website or blog. But if you want to reach the widest possible audience, you should take advantage of social media.