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Are You Making These Mistakes with Your YouTube Videos?

YouTube videos can be a powerful marketing tool for small business owners, as long as you do things correctly. A new client has been uploading videos to his YouTube channel, but he’s not getting the benefits he should be because I noticed that he’s been making several crucial mistakes. Here are just a few missteps you need to avoid if you want to be successful at video marketing:

Video Marketing Missteps

1. Videos aren’t optimized – YouTube is the second largest search engine, after Google. But your videos are going to be tough to find through a search, if they’re not properly optimized. Make sure you include keywords in the video’s title, description and tags, as well as in the video content itself.

2. No website link – If you want to drive traffic to your website, include the URL in the video description. For optimum results, the URL should go first, before you include a short description of the content. YouTube also includes editing features that will allow you to superimpose your website link on the video itself.

3. No call to action – Do you want viewers of your video to download a free report, subscribe to your YouTube channel or sign up for your e-newsletter? If you do, then tell them that in your video! Include a call-to-action in your YouTube videos – either spoken or added on in post-production as a graphic element. You can also add the CTA to your video description too.

4. No transcript – Adding a full written transcript of your video can help your business in several ways. First, you may be able to attract customers who don’t have time to watch the entire video but prefer to skim the content instead. Second, you’ll be able to share your information with people who can’t view your video for some reason. And third, providing a keyword-rich transcript will help the search engines, since you’re providing content to index, and it will make your content easier to find online.

For more social media and SEO tips, I invite you to subscribe to my YouTube channel and view my videos at youtube.com/gloriarandvideo

Image courtesy: freedigitalphotos.net / winnond

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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