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How to Target Customers with Facebook Ads [INFOGRAPHIC]

sm fb ad infoIt may be tough to reach Facebook fans organically anymore, but it’s pretty easy to reach your target audience if you pay for Facebook ads.

This infographic from Qwaya breaks the targeting process down clearly, so you can easily see the different targeting options available.

Some of the highlights include:

How to choose Facebook users: custom audience vs. lookalike audience
A comprehensive listing of personal interests and behaviors
The multitude of demographic characteristics available for refining your selection

Facebook Ad targeting

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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