Still sending emails to your customers?
Here are 3 reasons why it’s not necessary:
1. Your customers already follow you on social media. You have a big following on Facebook. Ok, so you have to pay for ads to make sure your content is seen, but so does everyone else. Big deal. Besides, it’s super easy to monitor and respond to conversations across all your social media platforms – Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, and Pinterest. There’s no chance you’re going to miss a complement or complaint! Anyway, no one checks email on their mobile device, right?
2. You don’t care about ROI. Social media makes it easy to keep track of trends, tweets and demographics, so there’s no need to know who’s opening your email and clicking on your links. It’s too much trouble to segment lists to make sure your customers are getting the information they need anyway.