It’s amazing how quickly Pinterest has morphed from a cool image-sharing site, to a robust revenue generating social media platform. The third most popular social networking site has grown to more than 70 million users. And more importantly, those users shop!
According to Rich Relevance, Pinterest shoppers spend significantly more per checkout – averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. 70% of brand engagement is generated by Pinterest users, not brands, and 60% of Pinterest purchases were discovered via the Pinterest channel. The lesson here is that brands shouldn’t rely on their own channel exclusively, but should encourage pinning and re-pinning of their content.