inbound marketing

Why Should I Care about Inbound Marketing? [PODCAST]

Have you heard of the term inbound marketing?

According to Wikipedia, inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

In today’s podcast, I talk about the difference between inbound marketing and outbound marketing and why you should pay closer attention to inbound as a strategy to grow your business

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You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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What is Inbound Marketing and Why Should I Care?

By Gloria Randinbound marketing

Ask a landscape lighting contractor or massage therapist what inbound marketing is, and chances are, you may get a blank stare. They may not know the term. But the two small business owners are likely using inbound marketing to promote their businesses.

Inbound marketing is any marketing tactic that involves earning someone’s interest in your product or service, rather than buying their interest. Prime examples include SEO (search engine optimization), social media, blogs, and ebooks. Traditional “outbound marketing,” (the opposite of inbound marketing) involves activities like direct mail advertising, TV and radio ads, banner advertising and cold calls.

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