One common SEO mistake small business owners and solopreneurs fall victim to is building poor quality backlinks. Often times, these business people maintain their own websites, yet they don’t fully understand what backlinks are.
SEMrush Blog | How to Get Leads with Google+
I’ve been reluctant to use Google+ as a marketing platform …
Facebook’s Graph Search Results Page: An Eye-Tracking Study
A new study finds that users of Facebook’s Graph Search …
Google Keep’s Already Shaky Ground | TechCrunch
Google is experimenting with an “Evernote” type product called Keep. …
Why I’m Attending Social Media Marketing World
Did you know the biggest in-person social media conference is …
How to Easily Manage Your Social Media Presence
One of the biggest frustrations small business owners have with social media is trying to manage it and their company operations at the same time. This is particularly true of solopreneurs. I feel your pain, because I have the same challenge! It’s not easy balancing client work with my own social media marketing. But I have found a tool that has helped me manage my time more effectively, and is one that I recommend to my clients as well. It’s Hootsuite.
How to Use Quora as a Marketing Tool
Anyone who has used LinkedIn Answers is probably disappointed to …
How to Build an Editorial Calendar
Last week, I shared some reasons why an editorial calendar is so helpful for content marketing. In this post, I’m going to give you some tips on how to go about building an editorial calendar.
5 Reasons Why Your Business Needs an Editorial Calendar
Ever since Google’s Panda update, content marketing has become all-important since businesses have been told that they need to come up with original content for their websites. But the challenge lies in creating that content. If you don’t have a plan in place, you may find yourself struggling to come up with ideas for the next week’s blog post or your company newsletter.
How to Share Articles to Multiple LinkedIn Groups
Posting blog articles to LinkedIn groups is a great way to share useful information with the other group members. But if you belong to more than one group, it can be cumbersome posting to each individual group. There is a way to share articles with more than one group at a time.