Facebook vs YouTube: Is a Battle Brewing?

Facebook vs YouTubeA battle royale may be brewing between two internet juggernauts over video. Facebook said it is introducing new YouTube-like features in an apparent effort to capture more of the video market.

Starting today, Facebook users can now see how many views a video has received on the site once it has been uploaded to the social networking site. This is something that’s been part of YouTube’s service for years. Facebook says its is to help users discover new, popular videos.

Facebook is also testing a feature on mobile that displays related videos after users finish watching a clip. This feature has also been on YouTube for a long time. In addition, Facebook also has future plans to allow users to embed Facebook videos on third-party sites.

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19 Ways to Boost Your Facebook News Feed Reach

I recently wrote how Facebook has tweaked its news feed algorithm. As a result, plain status updates don’t get the news feed reach that they once did. I’ve found that reach has been down across the board, no matter what type of post I share – link, photo or status update.

But there is hope. I tried a couple of strategies recently that did increase the reach. One involved sharing the following post on my personal Facebook page:

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Facebook Tweaks News Feed Algorithm… Again!

Facebook news feed algorithmFacebook has tweaked its news feed algorithm… again. This time, the change should benefit Page Admins by increasing engagement with their fans.

The social networking giant has been studying how people interact with status updates. They found that when people see more text status updates on Facebook from their friends, they write more status updates themselves. But that wasn’t the case with text status updates from pages.

As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends.

Facebook has realized that posts from Pages behave differently than posts from friends in the news feed. So, the company is working to improve its ranking algorithms to do a better job of differentiating between the two types.

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Good-bye, Facebook Edge Rank… Hello, News Feed Algorithm

Facebook edge rank
By Gloria Rand

If you thought it was tough managing Facebook Edge Rank to get your posts noticed by your fans, wait until you hear about the News Feed Algorithm. Let’s just say, things have gotten a whole lot more complicated.

There are now a billion people using Facebook every month, and 128 million use it every day in the U.S. Facebook is now using a wide variety of signals to try to ensure that users see the content they want every day.

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