consumers

Timely Tips to Sell More Goods This Holiday Season

holiday season

Unless you’ve been living under a rock lately, I’m sure you’re aware that the holiday season is upon us.

As a small business owner, entrepreneur or other marketing professional, that means you still have time to get an online marketing strategy in place, if you haven’t done so by now. That’s because according to a study, consumers are expected to spend about $650 billion at both retail and online stores in 2015.

In this podcast episode, I share some timely tips to help your business grab a slice of that $650 billion pie. The information comes from an infographic from Pixel Road Designs which you can view below.

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Marketing Trends that Impact Brands and Consumers [INFOGRAPHIC]

marketing trends for brands By Robert Conrad

If you’re here, you must be interested in learning about what comprises an effective internet marketing campaign. Just like with any effective marketing strategy, there needs to be a pre-meditated plan of attack with your target audience in mind.

First off, you need to identify your target audience. Your core target demographic depends on your proffered product and/or service, and both Twitter and Facebook offer different ways that you can find other users that fit that demographic. For example, both Twitter and Facebook utilize hashtags that, in essence, categorize posts and are searchable. Employing hashtags in your posts at the onset of your campaign is an excellent and organic way to reach your target audience.

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